Zeno Media has entered a partnership with the BTC Bahamas telecom for a new app called BTC Radio. The two parties will launch the first mobile carrier supported audio streaming radio app for the region, including exclusive radio content from the Bahamas, Haiti, and Jamaica. It will feature programming in talk, religious, sports, and music. The app is available on Android and iOS, and it can be used on WiFi or over LTE.
Zeno Media connects diaspora communities to their hometown radio stations. The company’s apps serve 8 million monthly active users.
“This partnership is the first of its kind for content delivery on the carrier side and our teams are the first to address the radio listening needs of the Bahamaian, Haitian, and Jamaican diaspora communities within a single app,” Zeno Media CEO Morris Berger said. “We believe this unique model is one that can be replicated across multiple regions globally. With our exclusive and global licensing agreements, along with mobile operators network of subscribers, we have the opportunity to help broadcasters increase audience footprint and advertising revenues.”
“We are proud to be the first mobile carrier to introduce a radio app, providing access to local radio stations free of charge,” said Ben Freeman, director of consumer operations at BTC. “Additionally, our customers can also listen to content from other Carribbean countries like Jamaica and Haiti also free of charge.”