7digital taking a write-off of Guvera debts

7digital announced that it is writing off the remaining debt it is owed by troubled streaming service Guvera. “After careful consideration and extensive negotiation with Guvera, we believe that receipt of further payments is now in doubt and have therefore made a provision against the full outstanding balance of £733,000,” the B2B digital music provider said. Continue Reading

The Download on Podcasts: Arguments for and against brand advertising in podcasts

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As much as podcasting has accomplished in its two-year resurgence as an increasingly popular and mature content business category, there is a preparatory feeling to the young industry. Major challenges seem to stand between the present and a potential future in which “big money” buys into podcasting as a category standing alongside video, display, and radio. Continue Reading