Month: May 2016

9

In the new era of small webcasting, StreamLicensing builds tech to survive

Posted on by Brad Hill

Webcaster host StreamLicensing runs a business model that pays label royalties on behalf of its member stations, funding the business with advertising target to combined audiences. But when that royalty cost dramatically escalated for U.S. webcasting in January, owner Marvin Glass sold to Stardome Media Group and warned the new owners that success would be an uphill climb. We spoke with a Stardome exec about the way forward. Continue Reading →

7

Why radio should sell music

Posted on by Sean Ross

Radio has been selling music for a long time. Just not directly. No broadcaster claims it as a primary goal, compared to generating ratings and advertising revenue, but radio’s ability to create a sales story is certainly at the heart of its resistance to the latest music industry call for a performance royalty. No matter where you land on that issue, radio is more valuable to the music business if it can demonstrably generate purchases, and if there are still purchases to generate. Continue Reading →