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SoundCloud expands ads and subscriptions to UK and Ireland; partners with DAX

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Berlin-based SoundCloud has launched two initiatives in U.K. and Ireland which bring those markets up to speed with the SoundCloud experience in the U.S. First, the SoundCloud Go subscription plan is now available to those audiences. Second, the free-listening service is now supported with advertising, some of which will be supplied by the Global-owned DAX automated platform.

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