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Mark Mulligan: The Three Things Streaming Needs To Fix Next

by Mark Mulligan

This guest column identifies a “middling majority” of music creators whose businesses are not thriving in the streaming music services. Mark Mulligan proposes a formula for better monetizing a band’s relationship with listeners and fans — and offers a worksheet of the model for artists to work with. Continue Reading

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New research on “digitally native music consumers”; online music is the key category

MIDiA Research, recently launched by Mark Mulligan, has completed a study examining the characteristics, attitudes, and behavior of “digital natives.” The focus is mostly how they approach music. What are Digital Natives? A young demographic that has never known a world without online connectivity and unlimited music and audio choices. Understanding the mindset and decisions of that population shines light into the future of listening. Continue Reading