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Musical.ly joins the original content bandwagon

Social video app Musical.ly is now creating original shows. The platform emphasizes user creativity, and has become a hub for lip syncing and other fan music videos. The planned episodes will run just two to four minutes and will feature content from NBC, MTV, and Hearst. Original content has become a core marketing promise for companies across the entertainment and media landscapes. Continue Reading

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App Annie 2016 report: Mobile driving revenue for streaming’s old guard

Mobile analytics specialist App Annie has published its 2016 Retrospective. The report tracked another year of growth for the app industry, growth in worldwide downloads and time spent in app. Many other reports last year pointed to mobile as a key source of listeners for streaming music services, but this retrospective revealed that it can also be a big revenue driver. Continue Reading

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New podcasting startup Bumpers arrives with $1 million in funding

Bumpers is the newest mobile app exploring the podcast space. It allows people to record their own podcasts directly on their phone. The company secured $1 million in seed funding and its app is currently available on iOS. Spark Capital led the round, and Twitter co-founder and Medium CEO Evan Williams is involved as a strategic angel investor. Continue Reading