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Nielsen: 50% of U.S. households are podcast fans

Nielsen has released its Podcast Insights report for Q3 2017, which found that a full 50% of U.S. households now identify as podcast fans. The analysis focused on the crossover between those millions of podcast fan-households and three advertising categories to provide a snapshot of the value podcast listeners can offer to brands. Results draw on the Nielsen Homescan Panel. Continue Reading

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IAB launches first buyers’ guide for podcast advertisers

The Interactive Advertising Bureau has released a new guide for podcast advertisers. The publication marks the first-ever buyer’s guide from the IAB about podcast advertising. With podcast advertising a continually hot topic for the audio industry, this guide consolidates some of the key talking points about why this format has so much potential for advertisers. Continue Reading

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AdLarge adds another show to its cabana podcast division

AdLarge Media announced the addition of hey, girl. to its cabana brand of podcast services and digital audio ad buying. Author Alex Elle created the program, where she interviews inspiring, interesting women for this show about self-discovery, sisterhood, and storytelling. Cabana is AdLarge’s division for podcast creation and ad representation. Continue Reading

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Billboard launching new Emerging Artists chart with streaming numbers

Billboard announced a revamp of its Emerging Artists chart. The new chart will be a break-out of the overall Billboard Artist 100 chart and replaces the weekly Billboard + Twitter Emerging Artists chart that debuted in 2014. The Emerging Artists will be identified by the same formula behind several other Billboard charts, with a combination of album and track sales, radio airplay, streaming, and social media buzz. Continue Reading

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S.E.C., Goldman Sachs react to Spotify’s direct listing plan

Spotify’s slow ride toward going public has hit some unexpected bumps in the road. After much speculation that the streaming service would seek an IPO, the new trajectory appears to be a direct listing on the New York Stock Exchange. However, both investors and regulators have started reacting to this new business plan, indicating that a direct listing may not be the clear-cut action the company hoped. Continue Reading

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Nielsen study: Millennials consume lots of audio

Nielsen is running a report series focused on Millennials, the frequently coveted demographic aged 18-34. The latest edition examines how this group uses digital communication and entertainment. Other Nielsen research has pointed to a different breakdown in how Millennials use media, with much less time spent watching TV or listening to radio than older generations, and this new data set reinforces that trend. Continue Reading