The Interactive Advertising Bureau (IAB) today released a second version of its Podcast Ad Metrics Guidelines (released in September of last year). Public comments are invited. Continue Reading
Spotify for Brands has two announcements for how to potentially market through music, data, and personalized habits. First, the company has shared a widget called Spotify.Me, a tool for quantifying listening preferences into data points that would be most useful to marketers. The second announcement is a related report called Understanding People Through Music. This analysis of 140 million people’s music habits draws some connections between the audio and likely spending habits. Continue Reading
Facebook has been assembling a team of music experts this year, but it’s been unclear what the social network’s end game is with the hiring spree. Most of the new postings have focused on direct licensing or publishing, but now it is recruiting for the role of Music Business Development Manager. Continue Reading
Foursquare announced that it has entered a partnership with Pandora for an effort to measure the real world impact of radio advertisements. The center of the agreement is Attribution by Foursquare, which applies the company’s location intelligence to offline measurements. This tool will help Pandora for Brands clients to understand the impact of digital ad campaigns on visits to brick-and-mortar stores. Continue Reading
Market forecaster BIA/Kelsey released its updated report on 2017 U.S. local ad revenues with mid-year data. So far, the forecast projects that revenue from mobile will edge out local radio from the top five media sources this year. Mobile is projected to see an 11% share with revenue of $16 billion, pushing the source into the top five in a tie with newspapers. Local radio dropped to sixth with $15.6 billion in revenue. Continue Reading
Webcast listening in April was mostly flat compared to the previous month, taking Triton Digital’s top 20 streamers as a whole — this according to Triton’s Webcast Metrics monthly Ranker, released this morning. While Pandora has plateaued, Spotify has experienced a consistent charge of upward listening growth that can fairly be called meteoric. Click through for details and historical trendlines. Continue Reading
In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading
Triton Digital announced a new deal to integrate its a2x audio advertising exchange with RTBiQ, a digital advertising solutions business with a mobile-first DSP platform. This partnership will grant RTBiQ’s advertisers the ability to add online audio from top broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading
Nielsen has entered a deal with Nashville-based startup Jammber around song creation data. Jammber helps track the different stages of music production to streamline what is traditionally a fragmented workflow that makes tracking rights and licensing a challenge. Continue Reading
AdExchanger profiled Shazam and its use of mobile advertising. The identification app has shifted from a business model of affiliate iTunes links to one centered on advertising. Chief Revenue Officer Greg Glenday said that half of Shazam’s inventory is sold programmatically across both private and open exchanges. It also works directly with some clients for more involved, custom campaigns. Continue Reading
Spotify has reportedly reached a licensing agreement with Sony Music Entertainment. Unnamed sources told Billboard that the streaming service has inked its second major label deal this year, after announcing an agreement with Universal Music Group in April. Representatives for both Spotify and Sony have declined to comment thus far on the rumored development. Continue Reading
Brief news items and worthy reads from around the web: Spotify is with the “banned”. Exclusivity window (sort of) ends for 4:44, but the album won’t be on Billboard charts yet. Continue Reading