IAB announces addition of brands to its membership, new board members, leaning into digital and direct-to-consumer marketing at annual leadership gathering
The Interactive Advertising Bureau (IAB), a global trade and advocacy agency for digital media and marketing, is making a slew of announcements on the eve of its Annual Leadership Meeting this week. Key structural changes in the organization include over a dozen new board members, and the decision to include brands in the IAB membership. Continue Reading
