Audio intelligence firm Veritonic conducted a survey of over 1,000 brand marketers to gain visibility of their concerns when formulating, executing, and upward-reporting their media mix. Interestingly, the results reveal a degree of uncertainty about media mix effectiveness, and difficulty reporting upward to senior management. Click for key takeaways. Continue Reading
“What do programmatic audio ads sound like? That’s the question posed by audio intelligence company Veritonic and podcast network Acast, resulting in a graphic fact sheet. The study included ads in the Financial, Auto, Adult Beverage, and Insurance verticals. We learn about length, content, and success rate. Continue Reading
In a fascinating burst of research from audio intelligence company Veritonic, we learn that podcast listeners use YouTube in a variety of ways, including as the source of second consumption — watching the video of a podcast they have already listened to. Click for an explanatory infographic, and Veritonic’s purpose in supplying this research. Continue Reading
Audio intelligence company Veritonic got interested in political ads in podcasts, and fielded a survey of 333 18+ people in the U.S. All participants self-reported as podcast listeners, and registered voters. The topic at hand: How these podcast listeners feel about political ads, and ads in general. Click for graphics and study link. Continue Reading
Audio analytics and research company Veritonic surveyed 598 18+ individuals in April, all of whom listen to streaming audio and podcasting at least monthly. The goal was to discover summertime listening preferences and habits. Click through for details and graphics.
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More notes from AIS2023, Veritonic’s Audio Intelligence Summit in New York, featuring Charles Cadbury, Scott Marino, Samantha Sweig, James Clarke, Thad Smith, and Danielle Linden. Continue Reading
Jottings of Note
— Podcast Programmatic Pickup (The Sonic Truth)
— Bubble Or Blip? (Bubble Trouble)
— From Bitter To Sweet (Sonic Seasoning)
On Wednesday Veritonic presented its second annual Audio Intelligence Summit, a half-day series of presentations whose main theme was the primacy of audio. A series of eight onstage discussions explored the power of audio branding, the monetization of podcasts, and much more. Part 1 of our coverage here.
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Audacy and Veritonic have released SoundCreative, a whitepaper summary of research performed last year. The subtitle describes the work’s purpose: “How To Build Winning Audio Ads.” The consumer survey was combined with proprietary content analysis. Continue Reading
SoundStack, the self-defined “audio-as-a-service” podcast tech company, blasted into February by announcing a triple executive raid. Three new executives join SoundStack’s marketing, finance, and product groups. Click for deets and pics. Continue Reading
Veritonic is announcing today the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. It is presented as a key component of Veritonic’s audio research and analytics platform, and the intent is to help advertisers better understand the impact of their audio creative, gain actionable insights, and improve ROI. Continue Reading
Veritonic has released its US Audio Logo Index, ranking the sonic brand identifiers of dozens of companies. Click through to hear the winner, see the top-10 list, and link to the larger listening station, and read the criteria for scoring and judging the effectiveness of audio logos. Continue Reading