A day after Spotify’s end-of-year Wrapped product, the company releases Wrapped for Publishers. It offers podcast listening metrics in 2021. It is stuffed with growth in double-, triple-, and even quadruple-digit percentage increases. Click through for details and a link to Spotify’s PDF. Continue Reading
After weeks of anticipatory promotion, Spotify unleashed its annual “Wrapped” feature yesterday. Unfortunately, the package is available only in the mobile app, and the video presentation requires memory and operating system resources that are unavailable on some phones. The result is a wave of social media complaints that the Wrapped experience crashes quickly, and closes the Spotify app. We present Spotify’s tech requirements, without providing a universally accessible format. We also review the Wrapped personalized playlists, which are quite enjoyable and don’t have special requirements. Continue Reading
The Infinite Dial, globally recognized as a singular authoritative consumer survey and reference for how people consume digital media, will be extended to the UK next month. The annual American edition has been produced for 24 years, resulting in exceptionally valuable trend lines illustrating consumer uptake of streaming audio and podcasting. The brand has expanded to Canada, Australia, Germany, and South Africa. The December 2 release of a UK version will be Edison’s first for that region, and is supported by Bauer Media and Spotify. Click for the registration link. Continue Reading
Bad Robot, the film/TV firm founded and run by J.J. Abrams, whose franchises include Star Trek and Cloverfield movies, has jumped into audio with the creation of a podcast unit. Abrams pulled Christina Choi away from Audible to head the venture. The whole thing is tied up with Spotify. Continue Reading
On the same day that Edison Research and NPR released The Spoken Word Audio Report for 2021 (RAIN coverage HERE), Spotify announced its acquisition of Findaway, the audiobook facilitator and distributor. Finances of the deal are undisclosed, and might not represent the potential long-term impact of the acquisition to Spotify and to spoken word listening. Continue Reading
In yesterday’s initial coverage of Spotify’s Q3 earnings report, we noted that the word “podcast” was used 17 times in the company’s official release, while the word “music” was used 10 times. In the hour-long earnings call, the emphasis was even more on podcasting, which was mentioned 48 times, while “music” was spoken a mere eight times. Hence the emphasis on podcasting as a business priority in the global leading streaming audio platform. Click a lot of info and quotes. Continue Reading
Spotify is expanding its podcast feature set while reinforcing its walled-garden experiments in podcasting. The latest: Video podcasting. “Soon, Spotify users will see a lot more video podcasts on the platform,” the company says as it rolls out the capability.… Continue Reading
Podcast hosting, analytics, and monetization platform Megaphone (a division of Spotify) has launched its service in France, Germany, Italy and Spain. This expansion broadens the compay’s monetization while offering podcast creators in those regions access to Megaphone’s tech stack. Also “white-glove service.” Click for details. Continue Reading
Spotify will reach 41.5-million ad-supported listeners in the U.S., on its way to 50-million in 2024. This according to eMarketer, based on an internal study (methodology specifics not disclosed). Click through for the chart, and related Spotify user metrics as of Q2. Continue Reading
Spotify Car Thing is for sale … almost. In April of this year spotify announced Car Thing, a dashboard device for streaming Spotify through the car’s audio system. Spotify Premium subscribers who joined the waitlist for a free unit, but didn’t get lucky, can now join a second waitlist for purchasing one. Click for details. Continue Reading
This week we reported on Spotify’s new brand marketing campaign and name change of its advertising division. Today the company informs us that a neurological study — a kind of “your brain on Spotify –accompanied that effort. Click through for details and graphics. Continue Reading
Spotify wants to broaden the listening repertoire of its Premium subscribers who build playlists. In today’s news, the company introduces Enhance, a song suggestion feature added to “Add song” and “Recommended,” tools which are already bolted onto playlists. Click for details. Continue Reading