This week we reported on Spotify’s new brand marketing campaign and name change of its advertising division. Today the company informs us that a neurological study — a kind of “your brain on Spotify –accompanied that effort. Click through for details and graphics. Continue Reading
Spotify wants to broaden the listening repertoire of its Premium subscribers who build playlists. In today’s news, the company introduces Enhance, a song suggestion feature added to “Add song” and “Recommended,” tools which are already bolted onto playlists. Click for details. Continue Reading
Bringing an end to a testing period begun in April, Spotify now allows any U.S. podcaster to offer a subscription feed to listeners. It’s the latest benchmark in a growing trend of pay-to-listen in podcasting, where consumers can buy into a monthly fee for membership benefits that include ad-free listening, bonus exclusive episodes, and other attractions. Click for details. Continue Reading
Three of Spotify’s top five podcasts of the summer are exclusives to the platform. The other two are also top entries in Apple’s chart and Edison Research’s consumer survey. Continue Reading
Spotify has posted a baffling explanation of why it makes some of its podcasts exclusive to the platform, even though exclusive distribution is a standard business maneuver for customer acquisition and retention. We don’t know why this was necessary, or how it managed to be so confusing. Continue Reading
Yesterday we covered the financials of Spotify’s Q2 earnings report. The broad strokes in the financials are: positive numbers, slightly missed expectations, and a stock drubbing. (SPOT stock has recovered about half of yesterday’s loss as of this post.) Today we look at podcast news. Huge year-over-year revenue jump. Continue Reading
Spotify released its Q2 financials and user metrics today. The story for investors seems to be disappointment with missed guidance around user growth. The story for everyone else appears as positive change in all key metrics. Click for graphics and charts. Continue Reading
Spotify-owned podcast publisher and ad-tech platform Megaphone has signed The Weather Network in Canada. This deal brings The Weather Network’s flagship podcast, “This Day in Weather History” onto the platform. Continue Reading
In a thick and newly released report called Culture Next 2021, Spotify delivers research results that focus on the Millennial and GenZ demos, and how their media consumption trends can appeal to advertisers. Podcasting represents one section, which seeks to promote the effectiveness of podcast advertising for marketers. Continue Reading
The Washington Post has hired Renita Jablonski as director of audio (title uncapitalized in the press release). Jablonski comes from Spotify, and is also ex-NPR. The move signals the importance of audio to WaPo, which displays neary 30 shows on its podcast page. Continue Reading
“You wanna know who we’re crawling into bed with this time? […] We are now officially in an exclusive relationship with Spotify.” –Alex Cooper’s in-character announcement of a buyout deal with Spotify. The high-rated show will be exclusive starting July 14. Continue Reading
Spotify CEO and Chairman Daniel Ek has received a letter from the Judiciary Committee of the U.S. Congress. The letter questions the working and purpose of Spotify’s relatively new “Discovery Mode,” a promotional tool offered to recording artists and record labels which influences which songs get onto listener playlists in exchange for lower royalty rates when those placements are streamed — a potential payola issue. Click for an explanation of Discovery Mode and the complete letter. Continue Reading