Round numbers might be arbitrary, but that doesn’t stop this from being a milestone day for Spotify: Spotify now has 100-million subscribers. Combined with the free-listening ad-supported part of Spotify, total monthly active users (MAUs) sits at 217-million. Continue Reading
Spotify’s launch in India’s listening market has proceeded with good news this year, but has reportedly hit a stumbling point in its negotiation with Saregama, India’s oldest record label. Continue Reading
Spotify and software company Oracle are partering to segment spotify’s listening audience in a particular way, and present that targeting to automotive marketers.The key metric initiating this venture is 26% — that’s the rate above average at which Spotify listeners buy cars. Continue Reading
The Spotify Ad Studio is getting more analytics. The latest feature for this dashboard is a set of streaming conversion metrics designed to show how listeners responded to advertising campaigns. It can track how listeners reacted to hearing an ad, allowing labels and managers to see how many people investigated an artist’s catalog after hearing a promotion. Continue Reading
Apple Music may have outpaced Spotify in paid subscription listeners in the United States. That’s the latest report from the Wall Street Journal, citing unnamed sources familiar with the figures. Even if the numbers cited by WSJ are accurate, Spotify’s total footprint is still larger than Apple’s in the United States and on a global scale. Continue Reading
Spotify has hired Chaka Zulu as its new head of artist and talent relations. Zulu has been the manager of rapper Ludacris for many years and is co-founder of the Disturbing Tha Peace label. Continue Reading
Most music streaming services have a familiar set of options for subscription options, but Spotify is trying out something new. An individual can subscribe for $9.99 a month, the family tier gives access to up to six people for $14.99, and now it’s testing a middle ground. Spotify Duo is a subscription for just two people. Continue Reading
Webcast listening in December was 8% higher than the year-ago period, while the three pureplay leaders maintained their November levels. This according to Triton Digital’s Top-20 Ranker, a monthly report based on Triton’s Webcast Metrics streaming measurement technology. Continue Reading
Spotify has rolled out algorithmic personalization to some of its curated playlists. While the tastemakers employed by Spotify will continue making all of the song selections for the playlists, not all of their choices will appear for all listeners with this change. Continue Reading
Spotify is continuing its spree of podcast acquisition with the purchase of Parcast, its third buy of 2019. The deal will bring Parcast’s podcast library to Spotify, as well as its ability to attract audiences and its existing listener base. Continue Reading
A new forecast by eMarketer is casting Spotify’s future in an even more favorable light. The company had previously predicted that Spotify would have more users in the U.S. than Pandora by 2022. Now it’s predicting the swap to happen in 2021. Continue Reading
Spotify has a new perk for its family subscribers thanks to a deal with Google. Customers signing up for the family plans in the UK and France will receive a Google Home Mini smart speaker for free. Continue Reading