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Webcast Metrics in December: +8% year-over-year as leaders stay the course

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Webcast listening in December was 8% higher than the year-ago period, while the three pureplay leaders maintained their November levels. This according to Triton Digital’s Top-20 Ranker, a monthly report based on Triton’s Webcast Metrics streaming measurement technology.

Spotify served an average of 2.5-million simultaneous streams during the month, against #2 Pandora, which served just under 2-million average streams. iHeartRadio, the stable #3 member of the group, served 3,000 simultaneous streams on average. All three held steady from their November performances.

As always, RAIN uses Average Active Sessions (AAS) metric domestically (U.S. only), in the 6:00am to midnight view — a lens we have used to track this report since 2009.

Slight gains for Spotify and Pandora (+1% each) offset double-digit percentage losses for 11 of the broadcasters.

As seen in RAIN’s trendline chart below, Spotify has enjoyed an overall upward trend since it entered Triton’s system in January, 2015. During that span Pandora’s AAS metric has kept a level course around the 2-million benchmark.

 

 


Brad Hill

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