In a UK-based consumer survey report based partly on podcasts and partly on digital audio generally, results indicate that marketing in both realms is beneficial to advertisers, and in many respects is superior to TV advertising. The research was conducted by MAGNA and funded by Spotify. Click through for details and the download link. Continue Reading
Spotify has long encouraged musical self-reflection in its subscribers with an end-of-year feature called Spotify Wrapped. Now comes Only You, a similar round-up of individual preferences and new playlists based on those preferences. It will be a continuing new product bundled into the Home panel. Continue Reading
Spotify is announcing today (independent of the IAB Podcast Upfront which runs this week) that Armchair Expert, the chatcast interview show hosted by actor Dax Shepard, is moving to the platform for exclusive distribution. At the same time there is a “first look” development deal which extends to Shepard’s Armchair Umbrella Network. Continue Reading
Spotify will rename its recent acquisition from Locker Room to Spotify Greenroom, expanding its social audio focus beyond sports to music creators and culture subjects. Also, a lot of vaccine playlists. Continue Reading
The last time Spotify meaningfully redesigned the Your Library panel in its mobile app was shortly about a year after the platform began offering podcasts. Today Spotify is announcing a redesigned Your Library mobile app experience to better organize and find content. Continue Reading
Spotify (SPOT) released its Q1 earnings this morning, showing strong year-over-year growth and mixed quarter-over-quarter results. Investors sent the stock skidding nearly 10% (at this writing). Click for finance details and graphs showing user distributions.
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Spotify released a trio of announcements this morning. One predominates: Paid podcast subscriptions within Spotify. Continue Reading
Spotify is potentially extending its global reach in podcast distribution in a collaboration with Facebook, which has about eight times as many users. We tested sharing Spotify podcasts on the Facebook news feed. It sort of worked. Continue Reading
Spotify is putting its podcasting initiative more in the public eye with the launch of top-100 charts on a public website. Interestingly, Spotify has developed a Top Episodes chart for the USA. We poked around the new product, and reached out to Chartable CEO Dave Zohrob for his view. Continue Reading
Jottings of note:
— Seriously (Podcasting Seriously Award Fund)
— A Squad (She Podcasts)
— A Startup Guide (NPR)
The rumored in-car listening device from Spotify, playfully called Car Thing, has arrived. The voice-controlled, knob-adjusting device is flagrantly designed to push aside both the car radio, the in-car smartphone, and in-dash systems … for Premium subscribers, at least, who get the device free during an introductory period. Click for pics and more.
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Jottings of note:
— Reviews for Good (Podchaser)
— Branded Podcast How-to (FieldCast)
— Key Topic (Instreamatic)