SoundCloud shared two big business announcements today. First, it has rolled out the SoundCloud Go subscription in Canada. Second, it has entered a deal with Triton Digital to use its a2x programmatic ad exchange for monetization of its audio inventory in the new market. Continue Reading
Early this morning Jelli released a progress report of its SpotPlan programmatic buying platform, timed to coincide with RAIN Summit Nashville and the RAB/NAB Radio Show this week in Nashville. RAIN News spoke with Jelli CEO Mike Dougherty about how the programmatic market has grown since the announcement of SpotPlan in March, and its launch in April. Continue Reading
First quarter results for Strata’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. “Digital publishers keep on getting better at providing more advertising opportunities to ad buyers,” Strata Director J.D. Miller said. Continue Reading
Triton Digital has secured another partner for its a2x programmatic audio advertising platform. Radioline, a European radio and podcast aggregator, will use Triton’s platform to enable programmatic digital audio inventory on its website. Continue Reading
AdsWizz has a new programmatic deal with Varick Media Management. Under this partnership, AdsWizz will be supplying an audio-centric solution for efficient digital audio inventory buying. It will also provide new ad formats and targeted access to premium publishers. Continue Reading
Here’s another collection of interesting items coming out of SXSW for the music, audio, and digital realms. Today’s stories center on programmatic advertising and unusual happenings at the Spotify House. Continue Reading
STRATA released results from the latest of its quarterly ad agency surveys. The responses found that 54% of agencies are more interested in streaming audio than they were a year ago. The Q4 2015 survey also addressed questions about programmatic buying, which has also gained in interest among agencies. Continue Reading
As programmatic advertising tools increasingly play a part in audio advertising, Marketron has begun executing software-driven radio spot transactions. The company executed what it calls “the first ever real time programmatic spot buy in the radio industry” last week. We spoke with CEO Jeff Haley Continue Reading
Programmatic ad buying is established in web display, but still a fairly new alternative for online radio and streaming audio. “It is a very important that we offer it as part of the mix,” Alexis van der Wyer, CEO of ad-tech company AdsWizz told RAIN. “I strongly believe that although it’s small in volume today, it will continue to grow. It will be an important component.” We spoke with the AdsWizz CEO before he takes the stage at RAIN Summit Europe. Continue Reading