Yesterday’s announcement that E.W. Scripps acquired Midroll Media is a mile marker in the evolution of podcasting as an important media category. We spoke by phone with Adam Sachs (CEO, Midroll Media), and Adam Symson (SVP and Chief Digital Officer, Scripps) about the merger, its aftermath, and implications for podcasting. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
It seems simple in podcasting. The host reads and riffs on a sponsorship message, both elucidating major product points and offering personalization that could extend to a personal endorsement. Sounds a lot like what terrestrial radio has been doing for decades. It gets more complicated with public radio, though.
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Media powerhouse E.W. Scripps has just announced that it has acquired Midroll Media, parent company of Earwolf, Wolfpit, and Midroll. Midroll Media is a podcast ad network that sells across a portfolio of 200 home-grown and externally produced on-demand audio programs. Continue Reading
Steve Goldstein started Amplifi Media in March, leaving a 30-year executive career at Saga Communications to apply his knowledge of content and production to on-demand audio. This week his team drew up an infographic snapshot of podcasting’s scope and demographics. Continue Reading
The headline isn’t breaking news, but a new research report by Clammr quantifies a couple of realities of the podcast industry. Apple’s apps drive a majority of mobile (and probably all) podcast listening. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Neil Young exaggerates; FTC and Apple; how do high-schoolers listen? Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
Air Media, a coalition of audio producers specializing in public service media, has developed (perhaps “invented” is a better word) a rate sheet for freelance podcasting work. The rate sheet might appear as an arbitrary wish-list to many podcasters, but the importance lies in helping to professionalize the podcast category.
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Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Nielsen mid-year report; U.K. streaming growth; Spotify tells subscribers to unsubscribe; Xbox Music reborn; Facebook and music. Continue Reading
adStream is an ongoing journal of news and observations in streaming audio advertising.
Just as you’ve probably seen a Home Depot commercial if you watch live TV, you’ve probably heard a Squarespace ad if you’re an avid podcast listener. Anecdotal evidence is now supported by a study of podcast sponsorship. Continue Reading
Radio group Cumulus Media and audio platform Audioboom have announced a major strategic partnership to produce and distribute on-demand audio. Westwood One will be the exclusive ad-rep agency for Audioboom’s monetization efforts of the content. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
Last week Edison Research released new information about the podcasting audience, revealing that teens are listening as much as some older groups, unlike in terrestrial radio. But where are the young podcast stars?
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Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Spotify doubles down on data; radio’s generational shift; Obama goes on a podcast; Asheville radio station goes non-commercial for one month. Continue Reading