As Pandora approaches its 10-year anniversary, the online radio company is launching a new campaign for brand awareness that loops in a surprising media source: TV. The new video ad is already out online, but it will move to broadcast television in the fall. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Pandora’s request denied; iTunes podcast anniversary, Sirius XM earnings; UK streaming growth; FM chips in phones. Continue Reading
A federal judge has denied Pandora’s request to reverse an earlier rate-setting ruling, and allow Pandora to pay lower music royalties to BMI. The decision is a mile-marker along a twisting path that involves the market-leading Internet radio service (Pandora), both government-regulated PROs (BMI and ASCAP), and South Dakota radio station KXMZ. Continue Reading
Pandora’s Sponsored Listening program, which began a beta launch period last October, emerges today as a full-throttle marketing opportunity for all advertisers. We spoke to Lizzie Widhelm, VP of Digital. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Scripps acquires Midroll Media in first-ever deal of its kind; more. Continue Reading
Worthy news items and interesting reads from around the web. Today: Analyzing Pandora programmatic; YouTube is bigger than cable; inside Spotify’s new playlist. Continue Reading
Pandora has taken a step forward with its Artist Messaging plans. The online radio service has updated its terms of use with language about communication with artists. The company started testing audio messages from artists in February. Continue Reading
Research company Niche has released its annual survey of media usage among high school graduates. The survey collected responses from 10,000 members of the 2015 graduating high school class. Spotify is the big music gainer, but Pandora still rules. Continue Reading
Much digital ink has been spilled about the value of streaming, from its intangible impact on the music industry to the very tangible bottom line. Billboard crunched some numbers about the value of a single stream at both Spotify and Pandora, shedding a little light on who is getting what under the current deals. Continue Reading
Co-founder and CEO of WiFi-speaker company Sonos, John MacFarlane, published an article in Music Business Worldwide, in which he documents that 92% of all Listening through Sonos speakers is streamed, not owned music. Continue Reading
Pandora announced today that its programmatic ad-selling solution, Premium Programmatic, is released from beta and is available to all advertisers. We spoke to Jack Krawczyk, Pandora’s VP of Ad Product Management, about private vs. public programmatic exchanges. Continue Reading
Keying off a blog post by Pierre Bouvard, who recently joined Cumulus, Kurt Hanson reaches a different conclusion about Pandora’s market share, and how it compares to Netflix. Continue Reading