Creating a milestone moment in the evolution of podcasting, Pandora today launches its anticipated podcast offering, powered by the Podcast Genome Project. The launch puts in play a key strategic element as described in recent earnings calls. Continue Reading
Pandora has unveiled a new promotional campaign centered on holiday travel. The multi-channel Sound On brand narrative positions Pandora as connecting listeners with the music and audio they love, especially centered on cultural moments. Continue Reading
Pandora is continuing to give podcasts a more visible role in its audio platform. The company has hired Lindsay Bowen as its vice president of podcasts and entertainment content partnerships. Continue Reading
Pandora has released its third-quarter financial results, capping off a busy three-month period that included its acquisition by Sirius XM. Quarterly revenue for Pandora totaled $417.6 million, up 16% from the year-ago period. “I’m proud of the progress we’ve made over the past year to reinvigorate Pandora,” CEO Roger Lynch said. Continue Reading
Spotify remained the leading webcast streamer in July, according to the just-released report from Triton Digital’s Webcast Metrics Ranker, a comparison of stream listening volume among Triton’s top 20 clients. Continue Reading
Pandora announced the hire of a new vice president and head of brand communications. Brad Minor joins the audio company from JPMorgan Chase & Co., where he his role was managing director of brand, advertising, and media. Continue Reading
Sirius XM reported its third-quarter financial results. Net income for the period totaled $343 million, or 7 cents per diluted share. Quarterly revenue reached a new record of $1.5 billion, up 6% from the third quarter of 2017. The company also received updates on its planned acquisition of Pandora Media. Continue Reading
Pandora is partnering with Comcast Xfinity for a special showcase of music offerings on the telecom’s X1 set-top box and voice-control remote. The audio company has signed as the preferred partner for Comcast’s first ever Music Week. Continue Reading
SoundCloud has entered into new new ad sales partnerships for two major markets. The audio company has chosen Pandora for exclusive advertising and sales representation in the U.S., and it has resigned DAX to be its exclusive partner in the UK. Continue Reading
Pandora has launched an Advertising Insights Lab, which will leverage the audio company’s data on behalf of advertisers and marketers. Housed under its Pandora for Brands umbrella, it will offer information such as how memorable a campaign was for listeners or what type of creative best pairs with a certain type of campaign. Continue Reading
Next Big Sound has made the entirety of its Pandora data available for public viewing. Anyone who is curious about statistics (and has a free Next Big Sound account) can explore metrics such as radio spins, interactive plays, thumbs up, and station adds for every artist on the audio platform. Continue Reading
In a landscape-shifting deal that could be filed in the “Finally!” folder, Sirius XM is buying Pandora. The satellite company already owned a 14% stake in the streaming audio giant, and three Sirius execs have been sitting on Pandora’s board for over a year. Pandora’s well-prepared material on the deal calls the combination “the world’s largest audio entertainment company.” Continue Reading