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Pandora partners with Comcast Xfinity X1 for music showcase with free trial of Premium

Pandora is partnering with Comcast Xfinity for a special showcase of music offerings on the telecom’s X1 set-top box and voice-control remote. The audio company has signed as the preferred partner for Comcast’s first ever Music Week. Through October 14, all Comcast’s X1 customers can try out Pandora Premium for free. The perk can be activated with the voice command “show me the music,” which lets users explore their favorite artists as well as curated playlists themed to television, movies, sports, culture, and other themes.

Pandora launched on the X1 platform in December 2017. Since then, the audio service has powered a special event around the World Cup for the set-top entertainment channel.

Anna Washenko

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