Pandora hires Brad Minor to lead brand communications

Pandora announced the hire of a new vice president and head of brand communications. Brad Minor joins the audio company from JPMorgan Chase & Co., where he his role was managing director of brand, advertising, and media. In his position at Pandora, Minor will be responsible for defining Pandora’s brand positioning to listeners and industry players.

“Over the past decade, working with some of the most successful and well-known brands in the world, Brad has proven his ability to meaningfully engage multiple audiences through powerful storytelling that connects brand marketing, public relations, live events, and social media,” said Aimée Lapic, Pandora’s chief marketing officer. “By bringing all of these teams under Brad’s direction, we will ensure a clear and consistent voice across all of our brand touch points — maintaining and extending Pandora’s leadership position in our industry.”

“Pandora is a music and audio platform like no other. It has and continues to shape how we experience the world around us — delivering the right music at the right moment for tens of millions of listeners in effortless, personalized and innovative ways,” Minor said. “As the company charts the next phase of growth, I’m thrilled to work with the teams here to bring the magic of Pandora to life, and to drive deep and engaging experiences for our listeners.”

Anna Washenko