Nielsen has released its Podcast Insights report for Q3 2017, which found that a full 50% of U.S. households now identify as podcast fans. The analysis focused on the crossover between those millions of podcast fan-households and three advertising categories to provide a snapshot of the value podcast listeners can offer to brands. Results draw on the Nielsen Homescan Panel. Continue Reading
Nielsen is running a report series focused on Millennials, the frequently coveted demographic aged 18-34. The latest edition examines how this group uses digital communication and entertainment. Other Nielsen research has pointed to a different breakdown in how Millennials use media, with much less time spent watching TV or listening to radio than older generations, and this new data set reinforces that trend. Continue Reading
A new report has been issued by The Download on Podcasting, the ongoing collaborative study of on-demand audio from DMR Interactive and the Digital Media Research and Development Lab at Texas A&M University. In discussing audience measurement the paper spotlights Nielsen’s technology and compares podcasting to craft beer. Continue Reading
Nielsen has published a mid-year report on Canada’s music market. Total audio consumption for the first six months of 2017 reached 22.9 million units, up 14.4% on-year. The growth was founded on 86.6% grown in on-demand audio streaming, which reached 17.5 billion for the period. Continue Reading
Nielsen’s Total Audience Report for the first quarter of 2017 placed its focus on generational distinctions, with profiles for baby boomers, millennials, and more. Continue Reading
In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading
Nielsen has entered a deal with Nashville-based startup Jammber around song creation data. Jammber helps track the different stages of music production to streamline what is traditionally a fragmented workflow that makes tracking rights and licensing a challenge. Continue Reading
Nielsen has published its mid-year report analyzing music consumption for the first six months of 2017. The report traced many of the same trends as other major industry organizations, including a continued rise in the performance for streaming while sales numbers keep declining. Continue Reading
Westwood One announced that it is launching a new audio data management platform backed by tools from Nielsen. Westwood One is using the Nielsen Marketing Cloud and Nielsen’s own DMP to offer advertisers resources to make better buying decisions across the company’s over-the-air radio and streaming audio channels. Continue Reading
Nielsen’s Q4 2016 comparable metrics report continued the upward trajectory for smartphone use seen in its Q3 results. Radio, on the other hand, stayed essentially flat within the U.S. media consumption landscape. Weekly reach for radio has stayed around 93% for several quarters, and radio is used an average of 5.1 days per week. Smartphones are used even more frequently at an average of 5.8 days per week. Continue Reading
Nielsen has published a Music 360 report for Canada, revealing growth in streaming as a listening platform. Time spent listening to music via streaming rose from 20% in 2016 to 26% in 2017. Continue Reading
Nielsen’s Total Audience Report for Q4 2016 placed a focus on news. The results showed how much of a role radio plays in news consumption for U.S. adults. The weekly gross amount news consumption on radio in PPM markets rose from 10.5 billion minutes in 2015 to 11.5 billion minutes in 2016. However, radio did top the share of weekly listening in 2016 among U.S. adults. Continue Reading