Nielsen has published a mid-year report on Canada’s music market. Total audio consumption for the first six months of 2017 reached 22.9 million units, up 14.4% on-year. The growth was founded on 86.6% grown in on-demand audio streaming, which reached 17.5 billion for the period. Continue Reading
Nielsen’s Total Audience Report for the first quarter of 2017 placed its focus on generational distinctions, with profiles for baby boomers, millennials, and more. Continue Reading
In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading
Nielsen has entered a deal with Nashville-based startup Jammber around song creation data. Jammber helps track the different stages of music production to streamline what is traditionally a fragmented workflow that makes tracking rights and licensing a challenge. Continue Reading
Nielsen has published its mid-year report analyzing music consumption for the first six months of 2017. The report traced many of the same trends as other major industry organizations, including a continued rise in the performance for streaming while sales numbers keep declining. Continue Reading
Westwood One announced that it is launching a new audio data management platform backed by tools from Nielsen. Westwood One is using the Nielsen Marketing Cloud and Nielsen’s own DMP to offer advertisers resources to make better buying decisions across the company’s over-the-air radio and streaming audio channels. Continue Reading
Nielsen’s Q4 2016 comparable metrics report continued the upward trajectory for smartphone use seen in its Q3 results. Radio, on the other hand, stayed essentially flat within the U.S. media consumption landscape. Weekly reach for radio has stayed around 93% for several quarters, and radio is used an average of 5.1 days per week. Smartphones are used even more frequently at an average of 5.8 days per week. Continue Reading
Nielsen has published a Music 360 report for Canada, revealing growth in streaming as a listening platform. Time spent listening to music via streaming rose from 20% in 2016 to 26% in 2017. Continue Reading
Nielsen’s Total Audience Report for Q4 2016 placed a focus on news. The results showed how much of a role radio plays in news consumption for U.S. adults. The weekly gross amount news consumption on radio in PPM markets rose from 10.5 billion minutes in 2015 to 11.5 billion minutes in 2016. However, radio did top the share of weekly listening in 2016 among U.S. adults. Continue Reading
Nielsen has released the Q3 2016 edition of its comparable metrics report on U.S. media consumption. Radio continues to have strong weekly reach at 93% of all surveyed adults. This report often sheds light on how much age impacts media choices, and this quarter is no exception. Continue Reading
Nielsen has completed its acquisition of Gracenote. Nielsen has predicted that the Gracenote purchase will have a neutral impact on its 2017 financial results and will be slightly accretive in 2018. The buyout was first announced in December 2016. Continue Reading
“Music consumption is at an all-time high,” according to Nielsen Music’s 2016 U.S. Year-End Report. The analysis reveals that 2016 was another year with strong streaming growth and some compelling trends for albums. The entire music industry posted a 3.1% increase in overall volume, with total album consumption reaching 560.7 million units. Continue Reading