by Brad Hill
The audio industry lacks a total audience ratings solution which unifies the measurement of listening across consumer platforms like FM, simulcasting, pureplay streaming, and podcasting. Advertisers want to understand and reach their target audiences, regardless of platform. We surveyed industry leaders for their sentiments and predictions. Continue Reading
Nielsen has released a Music 360 report focused on the Canadian market. The report found that time spent listening to music in Canada has risen 20% since 2013. Nielsen also found that streaming volume has increased 94% since it began tracking that metric for Canada in July 2014. Another interesting data point from that research was an assessment of how much the respondents would be willing to pay for streaming services. Continue Reading
Nielsen held its quarterly earning call for Q1 yesterday. While much of the reporting pertained to non-audio products and initiatives, CEO Mitch Barns anwered questions about audio measurement, and the progress of Nielsen’s stream measurement initiative. “We are right where we thought we would be.” Continue Reading
Triton Digital has received certification for inclusion of Nielsen audience measurement technology in Triton streaming audio players, the company announced this afternoon. This development enables Nielsen to measure online streaming metrics of its broadcast clients through Triton’s streaming suite on desktop, Android, and iOS. Continue Reading
TuneGenie, a provider of streaming audio players for audio publishers, announced that it received certification for Nielsen’s streaming measurement solution. The announcement marks a third implementation of Nielsen’s audience measurement technology for streaming audio. Continue Reading
Mobile app developer jācapps announced that its v4 platform has been certified by Nielsen for digital audio measurement. The new measurement system is available to Nielsen radio clients on the jācapps v4 platform, and will generate ratings congruent with Nielsen’s on-air measurement. Continue Reading
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A six-minute blast of news you need to know in streaming audio.
THIS WEEK: A radio star moves into podcasting; a profile of the podcast audience; snapshot of radio listening from Nielsen; Pandora’s micro-subscription plan; Apple CarPlay throttles up. Continue Reading
Nielsen released the Total Audience Report for the fourth quarter of 2014. It covers basic consumption metrics across TV, gaming, computer, phone, and AM/FM radio. This edition of the report shows AM/FM listening to be fairly stable, with trend signals that move in different directions. Continue Reading
Nielsen measured the generational reach of radio in a recently released report, calling out a “Millennial majority.” Millennials are the 18-34 cohort, and Nielsen determined that 66.million of them listen to radio each week. The results are more nuanced than many headlines. Continue Reading
Nielsen announced its acquisition of data technology firm Exelate. Exelate serves the digital marketing ecosystem, specializing in audience intelligence and segmenting. The acquisition is a programmatic move for Nielsen. Continue Reading
In the frothing realm of connected cars, we know what the tech companies and automakers are doing. But what do car-buyers want? Nielsen’s new report on consumer preferences in connected cars points toward answers. Continue Reading
New data from Nielsen highlighted the massive shift to online listening. The Music 360 2014 study found that 93% of Americans listen to musicmore than 25 hours a week. Many do so while at work, doing chores, and in the car. The meat of the new report is how convincingly listeners have shifted online. Continue Reading