Nielsen

Nielsen Music 360 data sheds more light on music spending habits

Posted on by Anna Washenko

Tatiana Simonian, a vice president at Nielsen, gave a presentation at the EDMbiz conference. During the talk, she shared two slides from the Nielsen Music 360 report with data about the industry. The Nielsen data asked its survey respondents who said they paid for streaming which services they spent on. The results showed a larger percentage of paying customers at Pandora One and Spotify, where 33% and 32%, respectively, currently subscribe to the service. Continue Reading →

Nielsen finds radio’s reach remains strong despite stark generational preferences

Posted on by Anna Washenko

Nielsen has released its Total Audience Report for the first quarter of 2015. The report showed impressive reach for radio, but a dwindling in how much time that large audience tunes in. Meanwhile, digital services and mobile platforms are seeing quick growth in usage. Terrestrial radio still has the greatest reach, with 93% of the adult population listening each week. However, time spent with radio has been slowly declining as most digital and online hardware has seen spikes in use. Plus the breakdown of audience ages shows low interest in radio among teens and young adults. Continue Reading →

Total Audio Audience: The Need for Unified Measurement

Posted on by Brad Hill

by Brad Hill
The audio industry lacks a total audience ratings solution which unifies the measurement of listening across consumer platforms like FM, simulcasting, pureplay streaming, and podcasting. Advertisers want to understand and reach their target audiences, regardless of platform. We surveyed industry leaders for their sentiments and predictions. Continue Reading →

Nielsen finds Canadians are streaming more, but may only want to spend $6 for it

Posted on by Anna Washenko

Nielsen has released a Music 360 report focused on the Canadian market. The report found that time spent listening to music in Canada has risen 20% since 2013. Nielsen also found that streaming volume has increased 94% since it began tracking that metric for Canada in July 2014. Another interesting data point from that research was an assessment of how much the respondents would be willing to pay for streaming services. Continue Reading →

Nielsen on total audio measurement: “We feel good about progress”

Posted on by Brad Hill

Nielsen held its quarterly earning call for Q1 yesterday. While much of the reporting pertained to non-audio products and initiatives, CEO Mitch Barns anwered questions about audio measurement, and the progress of Nielsen’s stream measurement initiative. “We are right where we thought we would be.” Continue Reading →

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Nielsen digital measurement takes another step forward, certifies jācapps

Posted on by Brad Hill

Mobile app developer jācapps announced that its v4 platform has been certified by Nielsen for digital audio measurement. The new measurement system is available to Nielsen radio clients on the jācapps v4 platform, and will generate ratings congruent with Nielsen’s on-air measurement. Continue Reading →

Internet Radio Rewind #034: Audience profiles for podcasting and radio

Posted on by Brad Hill

A weekly podcast from RAIN News

Sponsored by AudioBoom

A six-minute blast of news you need to know in streaming audio.

THIS WEEK: A radio star moves into podcasting; a profile of the podcast audience; snapshot of radio listening from Nielsen; Pandora’s micro-subscription plan; Apple CarPlay throttles up. Continue Reading →