adStream: The benefits of pre-roll

Pre-roll commercials, which play before the first song when a custom station is launched in a music service, make a lot of sense. This might seem counter-intuitive to radio listeners, every one of whom has endured the experience of tuning into a favorite station at the start of a long spot set. But a single short ad before the music starts can grab attention without pushing away the user. We find a good one in this edition of adStream. Continue Reading