As forewarned, the venerable webcasting platform Live365 came to an end tonight. The abrupt collapse of a pioneer in online radio is connected to the five-year cycle of music licensing royalties. The webcast landscape has been thinned of its vigor, entrepreneurism, and musical diversity. Continue Reading
Live365 has informed at least some of its webcasters that it will be shutting down at the end of the month. The Internet radio hosting platform laid off the bulk of its staff and left its offices at the end of December, shortly after the Copyright Royalty Board decision about new rates, and the expiration of a law protecting small webcasters, sent shockwaves through the webcasting community. Continue Reading
Live365, one of the most venerable brands in this industry, is affected by shifting regulations that change the cost of music on January. In addition, the company’s investors have pulled support from the company, forcing an immediate financial crisis. RAIN News has learned that as a result, nearly the entire staff was laid off this week. Continue Reading
Podcast2Radio, a new service launching from a partnership of venerable Internet broadcaster Live365 and podcast host Blubrry. It will formally go live this week. Rae Palermo of Live365 previewed the service for RAIN News. Continue Reading
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Two recent innovations, from Pandora and Live365, indicate that podcasting is entering the realm of lean-back Internet radio. If it becomes a trend, podcasts could be woven more tightly into the streaming audio ecosystem. Continue Reading
Last week we wrote about pre-roll ads, their benefits, with an example from Live365. This week we were on the prowl for streaming music ads that are invoked by skipping songs in an online radio station. We turned to iHeartRadio for examples, and were quickly rewarded. Continue Reading
Pre-roll commercials, which play before the first song when a custom station is launched in a music service, make a lot of sense. This might seem counter-intuitive to radio listeners, every one of whom has endured the experience of tuning into a favorite station at the start of a long spot set. But a single short ad before the music starts can grab attention without pushing away the user. We find a good one in this edition of adStream. Continue Reading
There are two main revenue paths for online streaming audio: advertising, and subscriptions. The balance of the two differs among music services. We recently spotted some Live365 spots which use banner inventory attached to audio ads to funnel users into subscribing. Continue Reading
Less than a month after signing a partnership deal with HARMAN to supply Aha Radio with targeted messaging technology, ad-tech company AdsWizz announced today a new deal with Live365, the Internet radio aggregator. Continue Reading