RAIN Notes: January 24
— Loss (Gary Krantz)
— A Lot of Newness (Instreamatic)
— Virtual Goods and Bads (Virtually Parkinson Podcast)
Instreamatic
A pitch for AI personalization in audio advertising (Instreamatic)
AI-based audio advertising company Instreamatic performed audience research which compared a generic ad campaign with a personalized ad campaign. The personalized ads were generated by AI. Both campaigns lifted key brand metrics, but the personalized AI ads did so more vigorously. Click for details. Continue Reading
Instreamatic launches near-instant contextualized audio variations for CTV ads
Google-backed AI marketing platform Instreamatic has introduced Contextual Video & CTV Ads — a product identifier which might at first glance camouflage this audio-centric innovation. This is about creating seemingly unlimited variations of the audio voiceover in video ads to accomplish seemingly unlimited contextualization. Continue Reading
Instreamatic launches Speaky — instant customer/listener audio communication
Instreamatic, the audio tech company known for its development of interactive audio ads (called Voice Ads) which enable listeners to engage with audio commercials conversationally, has released something new. It’s called Speaky, which provides one-click spoken messaging on any web page. Click for a link to the demo. Continue Reading
Instreamatic adds Federated Media to its voice ad exchange
Instreamatic is announcing a partnership with Federated Media. In the deal Federated will sell Instreamatic’s interactive voice advertising opportunities to advertisers. Federated’s inventory will be added to Instreamatic’s voice ad exchange. Continue Reading
Instreamatic to integrate voice dialogue marketing with Indian streaming service Gaana
Audio ad tech company Instreamatic announced that its latest partner is Indian music and content streaming service Gaana. Instreamatic will integrate its voice dialogue marketing platform with Gaana. Continue Reading
Instreamatic to bring interactive voice ads to Salem Media
Voice dialogue marketing company Instreamatic announced a partnership with Salem Media Group, a broadcaster with 115 radio stations. This deal will make Instreamatic’s technology available to advertisers on Salem’s audio ecosystem. Continue Reading
Instreamatic announces “Continuous Voice Dialogue Marketing”
Ad-tech company Instreamatic, which specializes in responsive audio advertising, is announcing a new product release called Continuous Voice Dialogue Marketing. As the name implies, this tech layer enables some degree of back-and-forth between listener and advertiser, and the resulting customization can follow the user across platforms. A case study appeared in Adweek. Continue Reading
Instreamatic inks deal with SurferNETWORK for voice dialogue ads
Instreamatic, a marketing company specializing in voice and AI for audio, announced that it is partnering with streaming technology expert SurferNETWORK. Under this deal, Instreamatic’s voice dialogue ad technology will be integrated into SurferNETWORK’s platform. Continue Reading
Instreamatic and AirKast partner to bring interactive voice ads to enterprise mobile app development
Instreamatic and AirKast have entered a new partnership centered on bringing more voice capabilities to mobile. Under this deal, Instreamatic’s voice dialogue marketing platform will be integrated into the AirBridge platform for enterprise mobile app development from AirKast. Continue Reading
Stas Tushinskiy: Inside the AI Challenge of Making Interactive Voice Ads Actually Viable
by Stas Tushinskiy
This guest column by Stas Tushinskiy, Instreamatic CEO and co-founder, offers insights on the challenges of interactive voice ads. One is the rather obvious hurdle of making tech understand natural language that’s opaque and unclear. The other might involve some cursing. Continue Reading
Instreamatic integrates with jācapps for audio ad tech
Interactive voice marketing platform Instreamatic has entered a new integration with jācapps. The deal will allow jācapps clients, including commercial, public, and Christian radio, to take advantage of Instreamatic’s audio ad technology. Continue Reading