Pandora and iHeartRadio sent us music metrics for 2015 — perhaps on the premature side, considering three huge releases (Justin Bieber, One Direction, Adele) in the past two weeks. We’re betting that audience preference data will be significantly altered by December 31. Continue Reading
iHeartMedia announced the launch of a new standalone app called iHeartRadio Family. This new property targets families with children aged 4 to 11, with kid-friendly music from today’s pop performers and from the stars of shows on Nickelodeon, Disney, and PBS. Continue Reading
iHeartMedia has announced the first output from SoundBoard, an in-house creative agency for premium marketing integrations. The sponsor is Coca-Cola, in a new podcast called First Taste Fridays. The native ad staging is deep. Click to listen. Continue Reading
iHeartRadio and Microsoft announced a music partnership. iHeartRadio will be the exclusive digital radio provider for Microsoft Groove, bringing its entire library to any devices equipped with the Groove platform. It will also be supplying Groove’s custom and live radio stations. Continue Reading
Many streaming platforms promise tools for personalized listening, but few radio services have explored programming that crosses genre boundaries. The latest to explore this space is iHeartRadio, which launched a new feature called My Favorites Radio. This station collects all of a given user’s favorited and thumbs-upped tracks and artists across all genres to create a single personalized playlist. Both Brad Hill and I took a spin through this feature to hear how things worked. Continue Reading
Virgin Mobile USA has added unlimited streaming from select music platforms to some of its plans. The music partners are iHeartRadio, Pandora, and Slacker Radio. More music platforms will likely be added in the future. Continue Reading
Many video game consoles are offering apps from streaming services, and iHeartRadio is the latest to join the music options on Sony’s PlayStation hardware. The new native apps will give listeners access to their live radio, as well as custom and recommended stations. Continue Reading
In one of the more unique partnerships we’ve seen, iHeartRadio announced that it will be airing a station that combines information about Pope Francis’ visit to the U.S. with smooth jazz music. POPE Info Radio will have updates on the religious leader’s time in the country – including event schedules, traffic and weather updates, and interviews with organizers and officials – mixed in after each song of the smooth jazz programming. Continue Reading
Radio Disney is continuing its digital revitalization with a launch on iHeartRadio. The Radio Disney programming will now be accessible on iHeartRadio apps across all 60 of its available platforms. Continue Reading
iHeartRadio is going social with its latest partnership. The online audio company has signed on with social media app Snapchat to be one of its featured Discover brands. According to Snapchat, it brought on iHeartRadio and BuzzFeed in an effort to provide more content variety to its users. Continue Reading
While streaming audio is a mobile-first content category (over 60% of stream listening occurs in iOS and Android devices, according to Triton Digital’s Webcast Metrics), desktop listening is hardly dead. Recognizing that, iHeartRadio launched a desktop app for Apple Mac computers. Continue Reading
In a partnership with AT&T, iHeartRadio is now available on the telecom giant’s U-verse enhanced TV platform. The integration is another building block toward making the television an in-home audio device alongside WiFi-connected speakers. Continue Reading