Last week, iHeartRadio and Microsoft announced a music partnership. iHeartRadio will be the exclusive digital radio provider for Microsoft Groove, bringing its entire library to any devices equipped with the Groove platform. It will also be supplying Groove’s custom and live radio stations.
Groove is Microsoft’s rebranded Xbox Music property, a change that was announced during the summer. The tech company has reimagined its streaming service as a key feature in its Windows 10 operating system. This partnership seems designed to beef up Microsoft’s streaming capabilities alongside the MP3 collection features that Xbox Music/Groove favor.