UK-based Global has raised its game in podcasting with the acquisition of The Fellas Studios, a video-specialty podcast production house whose founding mission is “transforming what has traditionally been an audio-only format into a dynamic video experience.” Continue Reading
In a comprehensive new agreement, two of the world’s largest media companies will distribute and represent each other’s podcast portfolios. Two major deal points underpin the architecture of this international agreement. Continue Reading
UK-based radio group and worldwide media company Global has acquired podcast hosting/tech outfit Captivate. Global is the developer and holding company of DAX, the company’s international digital audio advertising exchange. Captivate will become part of Global Player, and will take advantage of DAX’s immense reach for monetization opportunities. Continue Reading
UK-based Global has grabbed Remixd, a tech startup specializing in turning text to audio. Remixd technology is geared to text publishers wishing to enter the audio and audio advertising fields. Presumably the Remixd function, if adopted by major text publishers, will add content, inventory, and targeting opportunities to Global’s platform. Continue Reading
Les Hollander has been named CEO, North America at DAX, the digital audio ad exchange, according to a release from parent company Global. That announcement is wrapped in a company realignment which sees DAX US and DAX Canada brought together into a single operation. Continue Reading
UK-based radio and technology behemoth Global is attempting to acquire 49.9% of iHeartMedia, the largest commercial radio group in the U.S. Doing so would require exemption from U.S. government rules that regulate foreign ownership of U.S. broadcasting companies. Global is seeking that exemption now, and in doing so seems to be revealing a potential misunderstanding between the two companies. There are precedents in which the FCC has granted exemptions, but not of this scale. Continue Reading
UK-centered media and technology company Global has activated its investment arm, Honeycomb Investments LTD, to acquire 8.8% of iHeartMedia, the largest American commercial radio group and top podcast publisher. Remembering that Liberty also owns a stake in iHM, we speculate a brewing battle of buyers, as listener reach and advertising pull are increasingly parts of a cross-category landscape. Continue Reading
UK-centered media company Global has struck a partnership with The Story Lab, an offshoot of dentsu international. The arrangement is focused on podcasts, with the two entities co-commissioning a slate of six new shows over the next 12 months. The launch show is set — it is Hunting Ghislaine, investigating the elusive and controversial life of Ghislaine Maxwell. Other original productions could be in True Crime, Comedy, Entertainment, and Sports. Continue Reading
European media and entertainment company Global released its own statistics about digital radio and podcast listening in March. These figures came from Global’s Data Platform and AudienceOne Data. DAX, Global’s digital advertising arm, provided the statistics for music streaming and Alexa briefings. Continue Reading
Global has partnered with MTV UK to help the broadcaster make its debut in podcasting. The deal will see the launch of five audio programs to complement MTV UK’s television shows. Global’s DAX digital ad exchange will be the advertising sales and distribution partner for the podcasts. Continue Reading
UK-based media company Global announced that its DAX digital audio division will be made available to digital outdoor advertisers. DAX will be rebranded from the Digital Audio Exchange to the Digital Ad Exchange with this change in its scope. Continue Reading
DAX, the digital ad exchange of radio company Global, has entered a partnership with Instreamatic.ai, a specialist in voice-activated ads, centered on interactive audio spots. The arrangement will let DAX advertisers place ads with verbal prompts in the mobile apps for streaming audio services such as TuneIn and AccuRadio. Continue Reading