by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro covers key podcast news items from the past week. Also, he claims to have listened to non-political podcasts … for one day. Continue Reading
Pandora’s new Definitive Guide to Audio is a glossy pictorial presentation, embedded with new research stats about streaming listeners and best practices for digital audio advertisers marketing to those listeners. Tons of information, attitude, research, and best practices for digital audio advertisers. Click through. Continue Reading
RAIN is delighted to introduce the first piece from guest columnist Sam Harris of Hook Research in the UK. In this inaugural column, Harris explores the state of the kids spoken word content market in the UK and contemplates the benefits for brands operating within it. Plenty of research and quotes here, plus an overview of the child-oriented podcast and audiobook markets. Continue Reading
Today RAIN presented Radio Revolution: A Global View — a two-hour virtual RAIN Summit in cooperation with the Radio Show, produced by the RAB and NAB. In a dazzling program featuring speakers from seven countries, attendees received an overview of forward-looking thought leadership in radio, and new insights from Edison Research about America’s most ardent and loyal listeners. Click through for details, quotes, and links. Continue Reading
Audioboom is announcing a fall agenda of new podcasts. Two of them are originals, and two are new co-produced acquisitions for the Audioboom network. All four are about parenthood in one way or another … in very different ways. Click through for details. Continue Reading
In June, PRX and Google announced a new year of the accelerator, training, and funding program that was first formed in October, 2018. Today comes the announcement of winners. Twenty podcast teams from around the world, working in six languages across 11 countries, will benefit from training, mentoring, and funding up to $12,000 each. Click through for all the details. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein interviews Bryan Barletta, author of the Sounds Profitable newsletter, which examines advertising technology. Click through for a discussion of data, privacy, geo-targeting, a forecast of podcast programmatic advertising … and much more. Continue Reading
Toronto-based Frequency Podcast Network, owned by Rogers Radio, has released a slate of new podcasts for fall release. The schedule includes seven shows (see below). Frequency was created by Rogers in mid-2018, with a single show: The Big Story, a daily show breaking down a single news story. Click through for show descriptions. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro dives deep into the podcast attribution technology, featuring an interview with Sarah Cotenoff from Podsights. Additionally, making up for going dark last week, this newsletter is packed with news and commentary. A must-read. Continue Reading
Comedian and media producer Will Ferrell is partnering with iHeartRadio to make a new podcast network with an opening slate of six shows. “The iHeartPodcast Network really knows how to make a podcast.” said Ferrell. The new group is called Big Money Players Network. Click through for show notes. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro dives deep into the audiobook industry — related to podcasting as another on-demand spoken-word audio category, and quite different at the same time. Featuring an interview with Molly Barton, Founder and CEO of Serial Box. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro offers observations and insights from the podsphere, including Stitcher, Apple, and Audible. Then, a conversation with Matt Saunders about intellectual property in podcasting, from trademarks to music licensing. Click through for much more in this content-rich column. Continue Reading