In an interesting piece of consumer research, Coleman Insights has determined that The Joe Rogan Experience enjoys the highest podcast brand recognition — by far. The study was fielded in May, when a thousand 18-64-year-old monthly podcast listeners were asked to name the podcasts with which they were familiar. Continue Reading
As if often the case, much of the interesting content during Spotify’s Q2 earnings call this week transpired during the investor Q&A. There, CEO Daniel Ek and Head of Investor Relations Paul Vogel spoke of the company’s global ambitions, how podcasting is shaking out for Spotify, and a mention of audiobooks. Click through for quotes. Continue Reading
A new survey explored how podcasting is taking off in the United Arab Emirates. Broadcast specialist markettiers MENA and global podcasting consultancy 4DC found that the region has 1.3 million regular podcast listeners. Continue Reading
This guest column by Jeff Vidler, President of Audience Insights in Ontario, analyzes three important podcast attributes that give advertisers unique value. Engagement and Connection are key. The article also identifies a few challenges podcasting faces with advertisers. Continue Reading
In yesterday’s Q2 earnings call, Sirius XM executives mentioned Pandora 48 times, always with pride, optimism, and ambition — and a bit of detail. When it comes to podcasting, both Pandora and its parent company are committed to growing their footprints in the space, with tactical differences. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: James reflects on the value (or lack of value) in music logs for radio presenters. Plus, an artistic look at the past future from the more distant past. Continue Reading
American Public Media has hired Liliana Kim as its new managing director of podcasts. Kim begins the new role on August 19. She joins APM from Viacom. Continue Reading
Voxnest shared its latest data comparing the popularity of Apple and Spotify for podcast listening. The information from its Voxnest Audience Network revealed that Spotify has taken the lead from Apple in the Netherlands, Germany, and Bulgaria as of June 2019. Continue Reading
iHeartMedia is continuing to expand its podcast library through new deals. The latest is with Pride Media, the LGBTQ+ media company behind publications such as Out, The Advocate, and Pride. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: James offers his own deep dive on radio ratings in Australia along with his usual collection of links with audio news and analysis. Continue Reading
Westwood One has teamed with Audience Insights and MARU/Matchbox for an investigation into monthly podcast listeners in the U.S. Their survey included breakdowns based on how long the participants have been podcast listeners, with those who have been regular listeners for less than six months reporting some very distinct behaviors compared to the long-time fans. Continue Reading
The latest blog post from Megaphone is a series of visualizations about how average podcast length has changed over time. The company reviewed data from the 549 podcasts on the Apple Podcasts Top 200 list between March 6th-May 11th. The results showed a large number of podcast episodes running just shy of an hour, which Megaphone deemed a nod to classic radio formatting. Continue Reading