Infinite Dial Canada: Unlimited data, no Pandora, podcast enthusiasm shape trends

Edison Research and Triton Digital unveiled the third annual Infinite Dial Canada, a consumer study of how Canadian adults (18+) listen to audio and own audio technology. In a live webinar, Edison SVP Tom Webster and Triton SVP Stephanie Donovan presented and discussed the slides. Online audio listening and podcast listening are as vigorous as in the U.S. Continue Reading

Opportunities and challenges for radio (MIDiA Research)

In an encompassing and deeply researched report, UK-based MIDiA Research has produced a manifesto for broadcast radio, laying out challenges and opportunities for the future. Titled Radio is Switched On Again: Strategies for 2020 and Beyond, the densely-packed 24-page document is for subscribers only, but MIDiA kindly sent a copy to RAIN News for review. Continue Reading

Weekly podcast listeners skew away from AM/FM during coronavirus, and Joe Rogan rules (Edison)

The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading