In the Top Podcast Publishers ranking in August from Podtrac, leading networks iHeartPodcasts, Wondery, and NPR take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading
The average cost per thousand (CPM) for podcast ads moved slightly downward in July, across most measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.24. Click through for the long trend chart. Continue Reading
We see a continuing five-month trend manifesting in the monthly podcast metrics published by Listen Notes. As was the case last month August’s new podcast launches dropped, to just over 11,000 new shows from the previous month (13,521), showing the lowest new-show production in a year. Click for more info and graphs. Continue Reading
Today we learn of a strategic partnership that brings podcast network Luminary together with global podcast platform Acast. Six Luminary exclusives will leave the walled garden for Acast’s open platform. Additionally, Acast will serve as Luminary’s monetization agent for those… Continue Reading
ABC Audio announced today an exclusive, multiyear podcast advertising deal with Libsyn’s AdvertiseCast. Ad buying and management platform AdvertiseCast will handle ad sales across ABC Audio’s entire portfolio in this exclusive deal. That includes productions in the ABC/Walt Disney Group partnership. Continue Reading
Here’s what we’re learning from global podcast company Acast: People who fall asleep listening to podcasts can be sorted into two groups. Both groups take longer to fall asleep than non-listening people. Bedtime listeners are less likely to skip ads… Continue Reading
The latest Podcasting Today report from Nielsen leverages the company’s Scarborough Podcast Buying Power resources to create Nielsen Podcast today 2023. In it, Nielsen tells a relentless story of growth: More listeners, more time spent, more podcasts consumed. Click for metrics, charts, and a download link. Continue Reading
Sounds Profitable has released a revealing study of podcast listeners: The Podcast Landscape. Ninety-five percent of respondents, whether they were listeners or not, were familiar with the term podcasting. Not everybody is a listener, but this research defines a cohort of “Persuadables” and delivers a raft of metrics about them. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in July, we see a lot of repetition from previous months. Eleven of the top 15 in previous month June landed on the July list again. And in June,… Continue Reading
Triton Digital’s July Canada Podcast Ranker demonstrates exceptional stability, for better or worse, as not a single new podcast entered the 100-listing ranker from June. (However, five podcasts returned to the list after being knocked off it for some period.)… Continue Reading
In Los Angeles, a startup called LiveRead formally launches today, promoting process integration as a central distinguishing feature which simplifies audio advertising, reduces errors, lowers costs, and reduces barriers to entry. Continue Reading
A new Coleman Insights / Amplifi Media survey, respondents were asked to compare their podcast listening experience across YouTube, Spotify, and Apple. YouTube shines in these opinion snapshots. The study is sponsored by Locked On Network, which publishes its audio podcasts comprehensively on YouTube. Continue Reading