SaaS company SoundStack, which promotes “Full-Circle Audio” solutions for all kinds of audio delivery across analog and digital, has released an infographic which highlights the complementary attributes of broadcast radio on one hand, and podcasting on the other. It sources several research studies to deliver a 1+1=3 argument for advertising in both. Continue Reading
Edison Research has been operating its landmark Share of Ear Study for nine years. The full service is for subscribers, but Edison releases a summary graphic with each iteration of the survey. Looking back at the first release, and comparing it to the most recent (Q2 2023), reveals dramatic tidal shifts in time spent listening to different audio categories among American adults and teens. Click for revelations. Continue Reading
Edison Research harvests some interesting data from the company’s ongoing Share of Ear research in the U.S. In the company’s current blog post, we learn that podcast listening does not fare well in the car, where AM/FM listening thrives. Below is a key graphic, showing that podcast consumers do not take their pod listening out of work and home environments into the car. Click for details, a graphic, and possible reasons. Continue Reading
Australian audio company Radio Today has announced the winners of its Radio Today Podcast Awards. Sixteen categories honor individuals and companies. This awards program is judged by industry participants. Click for the winner list and links to more info. Continue Reading
Preeminent audio consumer survey and knowledge company Edison Research has released The Infinite Dial 2023 Australia, the seventh annual edition of its comprehensive survey of listening habits, preferences, and trends. We examine podcast listening trends, and compare them to the American population. Click for details and graphs. Continue Reading
The reach of podcasting is now rivaling the reach of AM/FM and TV … at least in one age group. That’s a key finding described by Tom Webster in his Podcast Upfront presentation in New York yesterday. Click for explanation, graphics, and a link to video. Continue Reading
Audacy and Veritonic have released SoundCreative, a whitepaper summary of research performed last year. The subtitle describes the work’s purpose: “How To Build Winning Audio Ads.” The consumer survey was combined with proprietary content analysis. Continue Reading
This week, SoundsProfitable‘s Tom Webster posted the second half of an essay describing warnings he sees for the podcasting industry based on mistakes he perceives that broadcast radio has made. (Click here for RAIN’s coverage of part one.) Webster writes,… Continue Reading
Partner at SoundsProfitable (and previously SVP of Edison Research) Tom Webster has posted an essay describing warnings he sees for the podcasting industry based on mistakes he perceives that broadcast radio has made. Webster writes, “Podcasting has had a bad couple… Continue Reading
Consulting and research firm Jacobs Media released the results of its “Public Radio Techsurvey 2022” last week at the Public Radio Program Directors (PRPD) Content Conference in New Orleans, with what commercial radio Techsurvey co-sponsor All Access called “a mostly… Continue Reading
One of the nation’s leading classical music stations, New York Public Radio’s WQXR, has hired Elizabeth Nonemaker as Executive Producer of its podcasting efforts, the station announced yesterday. According to WQXR Chief Content Officer and Senior VP Ed Yim, the… Continue Reading
The entrepreneur behind the websites Radio.co, Podcast.co, and a website that matches podcasts hosts with podcast guests, Matchmaker.fm, James Mulvaney, was recently featured in a Forbes.com profile. Mulvany is a 15-year veteran of the radio industry, with a flagship product,… Continue Reading