Preeminent audio consumer survey and knowledge company Edison Research has released The Infinite Dial 2023 Australia, the seventh annual edition of its comprehensive survey of listening habits, preferences, and trends. This work is an offshoot of The Infinite Dial in America, which has studied consumer listening and tech use generally for 25 years.
Edison freely offers the slides, which are HERE.
Some key takeaways from down under:
Weekly listening to online AM/FM/DAB+ radio increases 80% year over year. Twenty-seven percent of Australians age 12+ have listened to online AM/FM/DAB+ radio in the last week, up from 15% in 2022. We can see the dramatic growth of this specialized listening, and how online consumption generally compares more widespread over-the-air listening:
Monthly and weekly podcast listening hits all-time highs. Forty-three percent of Australians age 12+ have listened to a podcast in the past month; 33% have listened to a podcast in the last week. Weekly listening among Australians is now higher than the U.S.
For those who like to compare continents, weekly podcast listening in the U.S. is at 31% according to Edison’s flagship Infinite Dial 2023. And in 202, each country had 26% of its population listening weekly.
We also note the dramatic age indexing occuring in Australian podcast listening. Below, the weekly listener chart by age demographic:
AM/FM/DAB+ radio grows in-car along with digital sources. Eighty-four percent of Australians age 18+ who have driven or ridden in a car in the last month have listened to AM/FM/DAB+ radio in-car, up from 80% in 2022; 38% have listened to podcasts in-car, up from 32% in 2022, and 20% have listened to online AM/FM stations in-car, up from 16% in 2022.
Australia leads the U.S. when it comes to monthly online audio listening. Eighty-one percent of those age 12+ in Australia listened to online audio in the last month, a higher percentage than the U.S.
There’s a lot more to this report…
…and the slides are freely available, HERE.
