In yesterday’s Infinite Dial 2023 report conducted by Edison Research (RAIN coverage HERE) we saw growth stories for online audio generally, and podcasting in particular. Listening to podcasts (and online audio generally) trended upward. At the same time, the monthly CPM ad-cost tracker from AdvertiseCast shows ad rates dropping. Those two trends are not necessarily contradictory. Continue Reading
Jottings of Note
— Your Thoughts (Podnews)
— Streaming Forecast (TuneIn)
— Colonization Fear (Techdirt)
Jottings of Note
— The Question (Signal Hill Insights)
— Everybody Elevated (Everybody Media)
— Challenges (iMarketer)
Jottings of Note
— Sonic Adventuring (Studio Resonate)
— New Native (True Native Media)
— Automated Efficiency (Frequency / Sounds Profitable)
National Public radio will lay off at least 100 people, about 10% of its workforce. The exact positions and layoff count will be determined by March 20. “We’re not seeing signs of a recovery in the advertising market,” CEO John Lansing said. Click for more. Continue Reading
More notes from AIS2023, Veritonic’s Audio Intelligence Summit in New York, featuring Charles Cadbury, Scott Marino, Samantha Sweig, James Clarke, Thad Smith, and Danielle Linden. Continue Reading
Max Cutler, founder of the Parcast production and podcast content group, and Spotify VP, is leaving Spotify. Cutler was an influential force in Spotify’s podcast adventures, and this high-profile exit comes a month after Dawn Ostroff exited the company in a sweeping workforce reduction. It appears to be part of what CEO Daniel Ek promised in a recent Q4 earnings call. Continue Reading
Jottings of Note
— Podcast Programmatic Pickup (The Sonic Truth)
— Bubble Or Blip? (Bubble Trouble)
— From Bitter To Sweet (Sonic Seasoning)
Jottings of Note
— Pre-Audible … Way Pre (NY Times)
— Taking the Measure (Westwood One)
— End of an Executive Era (YouTube)
iHeartPodcasts announced today that its acquired show, Stuff You Should Know, hosted by Josh Clark and Chuck Bryant, has been downloaded three billion times. “Chuck and I started this series with a passion for curiosity and had no expectation of ever being a leading podcast,” said Josh Clark. That’s the kind of rags-to-riches business story that launches thousands of newer shows. Continue Reading
On Wednesday Veritonic presented its second annual Audio Intelligence Summit, a half-day series of presentations whose main theme was the primacy of audio. A series of eight onstage discussions explored the power of audio branding, the monetization of podcasts, and much more. Part 1 of our coverage here.
Continue Reading
Global podcast company Acast released its Q4 earnings, in a comprehensive, downloadable, fully designed PDF. Gross profit, net loss, and lots of detail, plus comments from CEO Ross Adams. Continue Reading