Triton Digital offers consolidated advertising across digital and broadcast segments

Audio adtech giant Triton Digital has announced that buyers can now streamline and consolidate their advertising across all audio segments — podcast, streaming, and broadcast. The broadcast piece is added by Triton’s workflow automation partner Basis Technologies, which expanded its integration to give brands and agencies programmatic guaranteed buying access to broadcast radio ads. Click through for details. Continue Reading

Brand safety, identity, the future: AdsWizz “State of Audio Technology 2023”

Audio adtech giant and SXM Media subsidiary AdsWizz has released a deep and detailed guide to technology tools in digital audio advertising, matched to advertiser expectations and future needs. It is a formidable whitepaper, casting a knowledge net over the industry punctuated by company-specific technologies, products, and solutions. Click for an overview and an essential download link. Continue Reading