RAIN Notes: Thursday, May 18

Jottings of note:

Too Much

What happens when a podcast ad campaign is over-exposed over time in one show? Worst case: Listeners stop listening to the podcast. Russ More (Audience Development lead, Pacific Content) addresses this issue in detail. In this blog post, he includes a detailed overview of how dynamic ad insertion works in podcasting. Read HERE


Audio’s Future

Chris Peterson, ex-iHeart head of podcasting, has launched DWNLOAD Media (not a typo), a new podcast venture firm. The plan is to “invest in creators and technology that will define the future of audio.” Partners include Red Seat Ventures and two of its principals, Christopher Balfe and Kevin Balfe.



Show Me The Growth

True Native Media owner Heather Osgood discusses the IAB Podcast Advertising Revenue Study in her latest Podcast Advertising Playbook podcast. She draws a line from her company’s Q4 revenue slowdown to the IAB’s reported Q4 dip, and notes that in order to reach IAB projection of $4B by 2025, there must be a business acceleration. LISTEN

— Thursday, May 18


Brad Hill