RAIN Notes: Thursday, June 1

Jottings of note:

Seeking Participation

We learn from Kristin Charron that Veritonic (where she is VP Marketing) has launched a public survey directed to marketing professionals who have used audio attribution in their ad campaigns. It’s short; a one-pager. It’ll be up until June 30. One participant will win a $100 Amazon gift card. Participate HERE.


TikTok Music

TikTok’s global head of music (Ole Oberman) participates in a tough interview by Tim Ingham at Music Business Worldwide. The conversation gets into the weeds of global music licensing and new music products in development at TikTok. Oberman was a major label exec (Sony/BMG and Warner Music) before joining TikTok parent company ByteDance in 2019. The conversation is deep, detailed, and explores existing tensions between TikTok and the music industry. READ



Paul Riismandel of Signal Hill Insights has posted a second installment of a series which explains brand lift. This one is titled How Does Brand Lift Work for Audio and Podcasts? In it, he digs deep into “statistical significance,” and when it is truly significant. READ


— Thursday, June 1


Brad Hill