RAIN Notes: Wednesday, July 10
— Re-upping (Audioboom)
— Exclusive Deal (Acast)
— Exploring A Niche (Edison Research)
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Search Results for: podcast radio
Acast enters the Japan market, creating a “transpacific bridge”
Acast is stepping into the Japanese podcast advertising market. The expansion is facilitated by a partnership with Otonal Inc., which Acast characterizes as Japans’ premier digital audio advertising agency. Click for details and quotes. Continue Reading
RAIN Notes: Wednesday, June 26
RAIN Notes: Tuesday, June 25
— The Final Nail (Google)
— Addition (Soundstack)
— Subscription Resistance (Jacobs Media)
RAIN Notes: Thursday, June 13
— Feels Like Home (RESOUND)
— Cheap + Beer = Frightful Hilarity (Evergreen Podcasts)
— Exotic Global Streaming (NTS)
RAIN Notes: Wednesday, June 12
— Feels Like Home (Amplitude Media Partners)
— $500,000 No More (Bloomberg)
— Foundational Findings (Edison Research)
Streaming audio up, AM/FM down in new 2024 local advertising forecast from Borrell
Local media analytics company Borrell Associates has released a new forecast of local media advertising. This report is a follow-up to an initial forecast released in November and is, in the company’s words, “triggered by new information from Borrell’s principal sources.” We learn that streaming audio is a high achiever in local advertising expenditures. Click for lots of detail, revealing graphs, and the source link. Continue Reading
RAIN Notes: Friday, June 7
— “AM, AM not” (Roger Lanctot)
— It Makes One Dizzy (Spotify)
— Voice On Voice (Voice123)
TuneIn ventures into social media; partners with Discord and its 200M user base
“There’s a new way to listen to music, podcasts, and news with your friends,” gaming and community platform Discord proclaims on its Twitter account. That new way is venerable streaming platform TuneIn. Continue Reading
Steve Goldstein: Quality Over Quantity Is A Growth Strategy
by Steve Goldstein
In this latest guest column from podcast consultant and public speaker Steve Goldstein, Steve grapples with the problem of too much content competing for too few eyeballs and ears. The issue was highlighted in a recent investor call by Disney CEO Bob Iger, but is what Steve calls “a really huge issue in today’s media landscape.” In podcasting, only eight percent of shows have produced a new episode in the last 30 days. Small percentage, but it’s 345,000 shows. The result? “Choice Fatigue.” Steve offers a five-point recovery plan. Essential reading for creators at all levels. Continue Reading
Pacific Content to be shuttered by owner Rogers Media
Pacific Content, a leading producer of branded podcasts, will be shuttered by parent company Rogers Sports & Media. The company provided a statement which, while not providing financial or other data particulars, described a basic belt-tightening and sharpened focus. Continue Reading
RAIN Notes: Friday, May 24
— Q&A (Sounds Profitable)
— Blatant (Billboard)
— Up North Ranking (Triton Digital)
— Starbucks P1 (Jacobs Media)