Search Results for: podcast radio

Triton + Nova = “Significant step forward” in Aussie audio advertising

Posted on by Brad Hill

Triton Digital notifies us that Nova Entertainment, branded as Australia’s leading audio entertainment business, has chosen to apply Triton’s Sounder subsidiary across Nova’s entire audio portfolio. Nova counts nearly 6.3 million listeners. Sounder, an acquired Triton subsidiary, offers three key AI-driven benefits. Click for details. Continue Reading →

Steve Goldstein: Unleashing The Power Of Effective Audio Promos

Posted on by Steve Goldstein

Fresh from Podcast Movement, RAIN guest columnist Steve Goldstein contributes this detailed tutorial in creating an audio promo, distilled from his PM keynote. The focus is squarely on podcasting, but the principles apply to any audio promotion. Creating podcast promos is low priority for many, Steve notes, making the seven takeaways he describes here essential learning. Beware dullnes — the cost is tune-out and dismissal. That is bedrock — and then he gets into left-brain and right-brain theory. An essential seminar. Continue Reading →

Streaming wins for 13-22 year-olds in Edison 10-year anniversary “Share of Audio Listening Time by Platform”

Posted on by Brad Hill

Edison’s Share of Ear audio listening survey measures time spent listening to different types of audio, among 13-22 year-olds. The classic donut chart is universally recognized as the study’s presentation format. The Share of Ear project is celebrating its 10-year anniversary with the release of a special chart. Click for the data. Continue Reading →