Jottings of note:
Long For The Win
In a recent Bloomberg newsletter, respected podcast observer and analyst Ashley Carman notes: “Listening to podcast interviews is turning into an endurance sport.” While The Joe Rogan Experience is the reputational leader in marathon podcasting, it wasn’t difficult for Carman to find other examples more outrageous than the typical three-hour Rogan convo: Lix Fridman published a nine-hour conversation with Elon Musk. In fact, the interview / conversation format is particularly long-winded. (Seven Bartlett, host of Diary of a CEO and keynoter of the recent Podcast Moement conference, unleashed a four-hour conversation ith Andrew Huberman, himself a long-form conversational podcaster.) Marathon podcasts are sometimes called “conversational audiobooks.” Ashley Carman’s point, beyond counting hours, is the success of endurance listening The Musk episode collected 3.3 million YouTube views. Huberman gor 1.2 million.Completion percentages are impressive, too. Much more info and takeaway in this fascinating column, which you read HERE.
Big Advice
Radio industry veteran Steve Randall has launched a new podcast to help community and small scale commercial radio stations to think big. Called Radio Creators, the mission is to offer insights, best practices, and inspiration to station management and teams. Randall has worked in UK radio for over 30 years in stations big and small. He addresses challenges like funding, managing volunteers, and lack of commercial expertise. “This is not about preaching,” he promises. “It’s about sharing best practice.” LISTEN.
September 9, 2024
