RAIN Summit preview: Bryan Moffett discusses NPR’s plans for more personalized podcasting

Bryan Moffett is VP, Digital Strategy & Sponsorship Operations at National Public Media (NPM). We spoke with him in a pre-RAIN Summit phone conversation about NPR’s approach to its audiences via archived content, and the potential of its recently-announced launch partnership with XAPPmedia for voice-activated mobile ads. Continue Reading

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Anthony Gherghetta: Why new media should not underestimate old-school radio principles

This guest column is from Anthony Gherghetta, Creative Director at The App Studio in Melbourne, Australia. “Broadcast radio is at a pivot point where it needs to slightly change direction or risk being left behind. In two or three years the ship will have sailed. Revolutions need revolutionaries and radio needs them now.” Continue Reading

Public radio execs call for FM in smartphones, and they are right

In a collaborative open letter, Paul Haaga (acting President and CEO of NPR) and Jon McTaggart (CEO of American Public Media Group) call for all smartphones to contain activated FM chips, citing radio’s role in emergencies. We agree with the emergency angle, but also regard FM as a desirable mobile feature in all respects. Continue Reading