iHeartRadio launches “snackable” podcast with Barbara Corcoran

iHeartRadio has formed a partnership with Barbara Corcoran, one of the regular “sharks” in the reality startup show Shark Tank, to launch the Business Unusual podcast hosted by Corcoran, sponsored by Dell Small Business. It is a monologue format in which the real estate mogul delivers a business lesson (or two) in what is promoted as a “snackable” five-minute show. Continue Reading

James Cridland’s Future of Radio: A prize goes on the first day of the promotion; and is podcasting going to eat radio?

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: A mishap with premature prizes in a radio promotion. Will podcasting devour radio? Much more from around the globe. Continue Reading

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RadioPublic calculator shows the pros and cons of today’s podcast advertising

RadioPublic introduced a Paid Listens program at the beginning of the month, and the podcast company is expanding its resources in this campaign to ensure more podcasters generate revenue. The business has added a calculator to its website that lays out the arithmetic behind potential Paid Listen earnings. Continue Reading