Spotify launches paid podcast subscriptions, and advances two other programs (a little)
Spotify released a trio of announcements this morning. One predominates: Paid podcast subscriptions within Spotify. Continue Reading
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Matt Deegan: Apple’s New Subscription Podcast Features
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on Apple’s new announcements and product lineup for podcast creators, set to launch next month. Who does it work for, and who does it not work for? And what about Android users — the global smartphone majority? A clarifying and essential read. Continue Reading
Apple’s “next chapter” of podcasting: Paid listening. And channels.
In an announcement targeted mainly to podcast creators, Apple announced two upcoming features that will enable podcasters to earn subscription revenue, and organize channels of content to increase listening. While both those features widely exist elsewhere, SVP Eddie Cue calls it “the next chapter of podcasting.” New analytics are also in the offing. It all comes out in May. Continue Reading
Acast launches Acast+ offering hosted clients subscription tools for podcasts
Today global podcast platform Acast makes public Acast+, a suite of tools giving podcasts ways of offering subscriptions to their shows as aternatives (or additions) to ad-funded shows. With Acast+, podcasters can offer ad-free streams, exclusive content, early access and much more to paying subscribers. Continue Reading
Steve Goldstein: Is the Word “Subscribe” Really Going Away From Podcasting?
by Steve Goldstein
In this guest column, Steve Goldstein ruminates on the possible podcast-industry-wide switch from “Subscribe” to “Follow.” He cheers Apple for announcing the switch, but wonders: “Have we seen the last of the term “subscribe” as it relates to podcasts?”
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Acast acquires RadioPublic, a pairing of values and innovation
Acast, the international podcast hosting platform and advertising marketplace, has acquired RadioPublic, the podcast network and tech innovator founded in 2016. It’s a partnership of values and technology affinity. Click through for details and context. Continue Reading
Jeff Umbro: SiriusXM, Spotify, Amazon, and the New York Times Announce Earnings
by Jeff Umbro
In this week’s column, The Podglomerate CEO Jeff Umbro rounds up recent earnings reports from Spotify, SiriusXM, The New York Times, and Amazon. (With stock charts.) A nice grab-bag of industry updates rounds out the issue. Oh, also a podcast recommendation. Continue Reading
Matt Deegan: Taking Money Off Your Listeners
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) traces the evolution of direct subscription to all kinds of content, and speculates about new monetization methods. Next up for podcasts in 2021: a “battle of the models.” Continue Reading
Matt Deegan: Thoughts on Audio in 2021
by Matt Deegan
In his inaugural guest column in RAIN, Folder Media’s Matt Deegan describes the challenges, opportunities, and potential futures of audio in four categories: Heritage broadcast radio, digital linear channels, music services, and podcasts. It’s a terrific analysis and outlook for the upcoming new year. Continue Reading
Bryan Barletta: Programmatic Advertising is the Hero Podcast Publishers Are Looking For
The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading
Bryan Barletta: How many listeners is your IABv2 certification worth?
RAIN is delighted to welcome guest columnist Bryan Barletta, who will share his popular Sounds Profitable weekly newsletter on Wednesdays. It is all about podcast ad-tech. In this one, a deep dive into the IABv2 measurement standard. Continue Reading
Bill Rosenblatt: Amazon Takes On Spotify In Podcasting
by Bill Rosenblatt
Guest columnist Bill Rosenblatt analyzes Amazon’s most significant entry to podcasting — a podcast listening service integrated with Amazon Music. Comparing Amazon to Spotify is instructive, and this piece also takes into account how Amazon’s lead in the smart speaker market plays into strategic decision around podcasting. One question for the near future, according to rosenblatt: How will audiobooks play in these global audio platforms? Continue Reading