James Cridland’s International Radio Trends: CBC to turn off transmitters (but not yet)

by James Cridland

A packed column this week from James. The CBC will stop broadcasting, in a projected move to all-digital. But the move doesn’t appear to be imminent, and James notes that in Britain the BBC laid out the same intent — they are planting flags in the future. Beyond that coverage, James gives us notes about Australia’s ABC network falling off the internet, interesting facts about the U.S. radio industry, and links to his personal blog.
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“Stuff You Should Know” milestone – 3B downloads. That’s billion.

iHeartPodcasts announced today that its acquired show, Stuff You Should Know, hosted by Josh Clark and Chuck Bryant, has been downloaded three billion times. “Chuck and I started this series with a passion for curiosity and had no expectation of ever being a leading podcast,” said Josh Clark. That’s the kind of rags-to-riches business story that launches thousands of newer shows. Continue Reading

First-person sponsor endorsements under FTC scrutiny; one case resolved

A prevailing type of sponsor message in podcast advertising is the host-read personal endorsement of a product or service. If you listen to a lot of podcasts, you develop an impression that companies give away a high volume of samples as the basis of this marketing strategy. An FTC investigation — started last year and completed last week — potentially pokes a hole in that assumption. Continue Reading