AdLarge, an independent ad sales company which connects all kinds of audio publishers with brands, and brands to audiences, has launched AdLarge Labs. The company describes the new venture as “a digital accelerator program to market, monetize, and maximize opportunities for podcast creators.” It is open to all creators and networks. Click for details and key to the waitlist. Continue Reading
In his latest piece, guest columnist James Cridland holds forth on AI. “Any technology can be used for good and for bad. Just ask anyone who’s used Twitter,” he notes. James harkens back in time to when computers were introduced in radio studios, and suggests that while AI shouldn’t replace DJs, it can improve other parts of a station’s output — he mentions traffic and weather. Also: 7 links of interest. Continue Reading
Preeminent audio consumer survey and knowledge company Edison Research has released The Infinite Dial 2023 Australia, the seventh annual edition of its comprehensive survey of listening habits, preferences, and trends. We examine podcast listening trends, and compare them to the American population. Click for details and graphs. Continue Reading
Acast announced today that it has expanded its self-serve podcast advertising platform, which now enables self-serve advertisers to buy host-read sponsorships across the entire Acast Marketplace. “This is a real moment for us,” said Product Manager at Acast Niklas Lagerberg. Click for details. Continue Reading
The Gracies award program, honoring women in media, has announced and listed the 2023 winners. Click through for the list of winners and corresponding producers in the National Digital Media category. Continue Reading
— How They See It (Sounds Profitable)
— Breather (Dominick Milano)
— Change At The Top (Entravision)
— Clearing the Myst (CoHost)
— Learnings (Arielle Nissenblatt)
— Cutback Clouds (LAist Studios)
In his latest piece, guest columnist James Cridland reports on a “visual radio” setup for Nicky Campbell … and changes his mind about it. Also: Radiodays North America, Towercast, a survey from RadioCentre Ireland, and the BBC turning off HLS radio streams. Continue Reading
In Nielsen’s recently released Audio Today 2023 bundle of research, we are not surprised to learn that AM/FM listening remains top of the time-spent audio sources. Among all U.S. adults 18 years and older, radio reaches 91% percent. The domination is decisive. Click for graphs. Continue Reading
Spotify will launch a third subscription tier to its legacy two-tier access, introducing a “Supremium” plan above its current subscription and free-listening options. This according the Ashley Carman’s reporting at Bloomberg — and CEO Daniel Ek promised it during the Q1 earnings call. We look at the rumored benefits, and compare to competitors. Featuring RAIN’s Spotify user growth chart. Continue Reading
Triton Digital announced its acquisition of Manadge, and advertising intelligence and revenue management platform. Manadge offers publishers management of sales inputs from all demand-side partners. Continue Reading
by Steve Goldstein
In his latest guest column, Steve Goldstein makes this observation: “Podcast monetization and the concentration of dollars chasing a relatively small number of shows is a big problem for our industry.” In a powerful interview with Christiana Brenton, Acast’s U.S. Head of Sales and Brand Partnerships, these two experts discuss the revenue concentration in podcasting: According to Edison Research, advertisers can reach half of all weekly listeners with just 44 podcasts. Steve calls this “a frightening stat and a systemic problem.” Christiana Brenton calls this “an inflection point” for ensuring a sustainable long-term medium. A must-read. Continue Reading