Wondery grabs Armchair Expert with Dax Shepard from Spotify in comprehensive sales, distribution, development, merchandise deal. Click for details. Continue Reading
Veritonic released another in its series of research studies. This one starts with a stern corrective: “If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.” Click for data graphs and download info. Continue Reading
— Re-upping (Audioboom)
— Exclusive Deal (Acast)
— Exploring A Niche (Edison Research)
—
—
TuneIn has landed a comprehensive coverage agreement with the Big 12 Conference, a premier college athletics organization. The arrangement includes launch of 24/7 Conference-branded audio station sometime before the August 29 start of the college football season. The deal represents another notch in TuneIn’s concentration of audio sports coverage that includes relationships with the NFL and NHL. Continue Reading
Acast is stepping into the Japanese podcast advertising market. The expansion is facilitated by a partnership with Otonal Inc., which Acast characterizes as Japans’ premier digital audio advertising agency. Click for details and quotes. Continue Reading
The average cost per thousand (CPM) for podcast advertising in June rose from the previous month. According to Libsyn’s monthly reckoning. The highest categorical ad rate is measured at $29 per thousand ad plays. Click for more, including the detailed time chart. Continue Reading
This week James reports the BBC’s new station, called Election 2024. It’s a 24-hour news stream, and interestingly it is available only on the BBC Sounds app … and only in-UK listeners can hear it, and James is dubious. Also: American radio jingles, Australian radio mascots, and much more. Continue Reading
New podcast production skidded downward for the fifth consecutive month in June, with just under 6,000 new podcasts released. Over 13,000 newcomers were launched in May. Click for more details, and graphs.
Continue Reading
The New York Times is planning to use paywalls to limit free listening to its podcasts. This according to an exclusive report in The Wall Street Journal. It’s a nuanced hybrid plan that varies among the Times’ top podcasts. Continue Reading
Hark Audio, a podcast curation service which organizes highlight clips from a wide range of shows, is today launching The Conversation. It is an email-delivered collection of 3-5 minute clips from a diverse range of podcasts. We asked about permissions. Continue Reading
Signal Hill Insights released its 2024 Benchmark Report, documenting and measuring the effectiveness of branded podcasts. The company has for years been a leader in testing audio effectiveness in audio marketing. This latest report quantifies and evangelizes the power of brand-created podcasts. Click for detailed coverage.
Continue Reading