(NOTE: English is a second language for Ivone Schramm, and this transcript represents her natural speaking style.) Brad Hill: Ivone, thanks for joining the Podcast Business Lunch. It’s good to see you and talk to you. Ivone Schramm: Nice to… Continue Reading
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“Control and scale” — Programmatic podcast advertising with Ivone Schramm at PBL (transcript)
Ivone Schramm is the Market Operations Manager at Triton Digital, overseeing Triton’s programmatic marketplace for podcasting and streaming audio. She explains how it works, how it is priced, and trends around the world.
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Over five years: Terrestrial radio -13%, podcasting +266% (Cumulus/Edison)
Cumulus Media / Westwood One has released its 2022 Audioscape bundle of research metrics under the banner of its Audio Active Group brand led by Chief Insights Office Pierre Bouvard. It’s a big book of data; today, we look at the growth of podcast listening share compared to terrestrial radio. Continue Reading
SiriusXM adds execs to marketing team
Two VPs and a Senior Director have just been added to the Brand and Consumer Marketing team at SiriusXM. As a team they will be responsible for driving growth and brand awareness for SiriusXM, Pandora, and its core businesses through innovative marketing initiatives, partnerships and experiences. Continue Reading
The Grid of Pain and certainty of death: Steve Goldstein on Podcast Business Lunch (transcript)
Steve Goldstein, CEO of podcast consultancy Amplifi Media, joins the Podcast Business Lunch. Pain and death ensue, but all to make podcasting better. Continue Reading
Brad: Steve, thanks so much for joining me today. Steve: Happy to be here, thanks for asking. Brad: You’re welcome. You’re the founder of Amplifi Media, a strategic advisement company that helps brands and other organizations start podcasts. And… Continue Reading
“We deliberately did not want to be big.” Eric Nuzum on Podcast Business Lunch (transcript)
Brad Hill: Eric Nuzum, I’m so glad to see you. Thank you for making time to do this. Eric Nuzum: Oh, it is my pleasure. Brad Hill: Good, you’re the co-founder of Magnificent Noise, an elite podcast creative production… Continue Reading
RAIN Notes: Friday, April 15
Jottings of Note
— Critically Impressive (SXM Media)
— Facebotch (LA Times)
— Alexa, Tune Me In (TuneIn)
IAB schedules 30 sessions for May (virtual) Podcast Upfront
Since the IAB launched a second annual Podcast Upfront last spring, the expanded franchise has not diluted demand for presentation spots. Approahced the May 10-12 virtual showcase this year, we see 30 presentations over three afternoons of pre-recorded pitches to advertisers. Click for the agenda.
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“We deliberately did not want to be big.” Eric Nuzum on Podcast Business Lunch (transcript)
Eric Nuzum’s podcast roots go deep. From his perch as co-founder of elite production house Magnificent Noise, Eric is both a creator and radical thought leader. Eric’s appearance in the RAIN Podcast Business Lunch turned into an epic survey of his audio career. A must read.
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Podchaser releases ‘Podchaser 25’ trending podcasts for March
Podcast database and social listening platform has released the second edition of Podchaser 25, a March ranker of podcasts which are exhibiting spikes of popularity. It is the third edition of a list Podcasher calls “a first-of-its-kind monthly ranking of the hottest, rising podcasts in the U.S.” Continue Reading
Steve Goldstein: What I Learned Teaching a NYU Course About Podcasting
by Steve Goldstein
In the latest guest column from Steve Goldstein, he describes the experience of guest-lecturing a media class at NYU, with industry guests as expert panelists. Steve discovered that the class was savvy about the challenge of success in podcasting. “Not everyone thinks podcasting is a road to riches.” And the students were incredulous that the music business has not figured out licensing for podcasts. Continue Reading