RAIN Notes: Tuesday, April 9
— Imperiled? (Jacobs Media)
— GeoPermission (FCC)
— The Winner Will Be (Quill Podcast Awards)
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Acast leads top podcast publishers / networks globally; YouTube poorly represented
In today’s release of Podtrac’s monthly Top Publishers & Networks ranker, we observe that Acast owns the #1 ranking among the seven included networks. Only Podtrac clients are included. Interestingly, very few of the nearly 500 shows in the included chart have YouTube versions. Click for details, a graph, and a very interesting twist. Continue Reading
Audioboom expands sales staff with two hires in a “strategic move”
Global podcast network Audioboom is bolstering its US and UK sales effort with two hires: Molly Harvey leaves her position as Senior Account Executive at SiriusXM to become Vice President, Brand Sales, and Shaun Wilson departs Spotify to become Vice President of Podcast Sales. Click for their backgrounds. Continue Reading
RAIN Notes: Friday, April 5
Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study
Sounds Profitable has released The Ad Bargain: Attracting Consumer Attention in a Sea of Ads, in collaboration with Signal Hill Insights. The stated purpose is to compare podcast advertising with YouTube and cable TV marketing, with the criteria being consumer receptivity, attention, and effectiveness. It is a deep study with opulent levels of detailed results. Click for samples and a link to the real thing. Continue Reading
James Cridland’s International Radio Trends: Closures and bereavements
by James Cridland
In his latest guest column, James Cridland grieves the death of Paul Chantler and offers reminiscences. Then, how Bauer Media is closing radio stations, buildings, and transmission platforms. Then, a peek at one of Bauer’s studio renovations. James also continues his public commentary on the BBC decision to carry ads. And much more in a packed newsletter. Continue Reading
March podcast launches reach 13-month low. Episode production also tracking low
Fewer new podcasts were launched in March than in February, or January. This according to the monthly reckoning at ListenNotes. The number of episodes produced has also experienced a slowdown. Click for the charts.
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Steve Goldstein: Insights From Leaders At The Top
by Steve Goldstein
In this latest guest column from podcast consultant and public speaker Steve Goldstein, Steve transcribed his “View From The Top” panel at the recently concluded Podcast Movement conference. It is a wide ranging and deeply informative discussion, filled with executive wisdom now available to everyone who might have missed the session. Continue Reading
Stability rules podcast ad rates in 2024 (so far): Libsyn Ads
The average cost per thousand (CPM) for podcast advertising remained practically the same in March over February. according to the monthly reckoning by LibsynAds. We take the long-term chart provided by Libsyn Ads (formerly Libsyn subsidiary AdvertiseCast), and compute the average cost of the most expensive campaign type over the lifetime of the chart (four years). Click for all the details. Continue Reading
RAIN Notes: Tuesday, April 2
U.S. recorded music revenue hit new high ($17B) in 2023, but not when adjusted for inflation; streaming rules.
The Recording Industry Association of America released 2023 revenue metrics. The at-a-glance story shows rocketing upward revenue, but that glance does not adjust for inflation. We do. Also, how streaming dominates. Continue Reading
RAIN News changes for the bet– well, it changes.
RAIN News is completing an initiative to become a French-language publication. Nobody is more startled than we are. Continue Reading