Riverside.fm comes out of stealth with cash and mission to join audio and video podcasting

Riverside.fm is announcing its emergence from stealth mode with $2.5-million of seed investment from Oren Zeed. Riverside.fm is a video+audio recording and livestream platform for podcasters, with a specialty of hi-rez recording of audio and video in separate tracks. Riverside’s competitive strategy explicitly targets audio connection platform Zencastr, promising to “drink Zencastr’s milkshake.” Continue Reading

Commercial or branded podcast? Dove and Pandora create a new thing

We got word that Dove was advertising on Pandora in an unusual way that seems to interestingly straddle categories. The bath care company (that’s Dove, not Pandora) worked with Studio Resonate, a division of Pandora that self-describes as “An audio-first creative consultancy […] at the crossroads of creative and data, science and sound.” The outcome is something between a music track and a podcast episode. Continue Reading

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Google Play Music to close … soon. Google attempts to funnel users into YouTube Music.

The warning is clear, though without a timeline: “You will soon lose access to Google Play Music.” That’s what Android users see when they open the Google Play Music app — Google’s would-be direct competitor to Spotify, Apple Music, and Amazon Music. Users are advised to transfer their accounts to YouTube Music, where the subscriptions will continue. YouTube Music is a starkly different UEX environment and library proposition. Continue Reading

RAIN Digital Britain 2020

RAIN DIGITAL BRITAIN 2020 The final virtual summit in the RAIN 2020 schedule centres on the United Kingdom Wednesday December 9th from 2:00PM BST to 6:00PM BST (6:00am PT - 10:00am PT USA) with a schedule embracing the leading initiatives… Continue Reading

Biden and Trump campaigns advertise(d) in podcasting, but differently (Magellan AI)

In one of its most imaginative studies to date, Magellan AI has released data showing how the two main party presidential campaigns have used podcast marketing. The quick summary is that both campaigns have advertised in podcasts, but on different schedules and in different ways. Click through for details and graphics. Continue Reading

AdsWizz milestone: 1M PodScribe transcripts completed for sharply targeted advertising

Just over a year since ad-tech company AdsWizz launched PodScribe, a proprietary podcast transcript feature, the company has announced that one-million episodes have been transcribed and are available for word-specific targeting by podcast advertisers. The tool illuminates contexts within podcast episodes and enables advertisers to target brand-safe positioning, and avoid brand-unsafe contexts. Continue Reading

Audible becomes more podcast-y with more shows, while retaining its image as curator

Audible has branched out to the open podcast realm, announcing an addition of 100,000 free shows. These podcasts appear in the Audible app and presumably can be heard by non-subscribers. This is a fairly big movement for the Amazon-owned Audible, a hardline subscription business. But it’s only 100,000 shows in a universe of 1.5-million, and a search for known shows came up empty. Continue Reading